Comparative Analysis of Theoretical Aspects in Credit Risk Models

Kollár, Boris; Weissová, Ivana; Siekelová, Anna

doi:10.1016/s2212-5671(15)00673-5

Cited by 4 publications

(2 citation statements)

References 6 publications

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“…Comparative theoretical analysis is a method that compares and contrasts the components of two or more theories. Comparative analysis has been used, for example, to compare credit risk models (Kollár et al, 2015) and corporate laws (Dammann, 2013). Comparative theoretical analysis is an appropriate approach for this study because the purpose of the study is to identify and compare the aspects of shared value theory and public sphere theory.…”

Section: Methodsmentioning

confidence: 99%

Surpassing the business model: a public sphere approach to public library management

Koizumi

Widdersheim

2016

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Purpose The purpose of this paper is to compare the characteristics of the public sphere with those of a shared value approach and better understand the value that public libraries can offer to management theory. Design/methodology/approach This paper uses two methods. First, this study uses a systematic literature review to identify sources relevant to shared value and the public sphere in public libraries. Next, this study uses comparative theoretical analysis using data gathered from the systematic review to analyse the two theories. Findings This study successfully describes the similarities and differences between “shared value” and the “public sphere in public libraries”. Originality/value This study elucidates public library innovation from the perspectives of library management and the public sphere concept.

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Section: Methodsmentioning

confidence: 99%

Surpassing the business model: a public sphere approach to public library management

Koizumi

Widdersheim

2016

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“…For those cases where the likely sample proportion was not known, p was set at 50%. The confidence interval was set at 5% (Lehutova et al, 2013, Kollar, 2015. In order to conduct a marketing survey of the perception of proximity marketing activities via Bluetooth technologies by consumers in the Slovak Republic, it is necessary to provide a sample of at least 385 respondents.…”

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confidence: 99%

The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic

Gajanová¹

2019

MMI

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Proximity marketing is considered as a tool of creating a personal relationship between a customer and a vendor at the time of in-store physical purchase through modern, personalized, timely and relevant communication. It eliminates the ever-deepening decline in purchases made in retail stores, increases customer satisfaction and helps to create a positive brand image. Last but not least, it contributes to gaining feedback and helps to meet the company's marketing goals. Bluetooth low energy beacons, called BLE (Bluetooth Low Energy), are currently one of the most widely used proximity marketing technologies. Based on the literature review, it has been identified significant shortcomings in the area of proximity marketing not only on the Slovak market but as well in general context of marketing innovations and their implication in contemporary marketing practice. Therefore, there is a need to provide revision of traditional strategic concepts with emphasis on innovative approach contained in proximity marketing concept. Up to now, the theory has been limited mainly to state the general need of incorporation of proximity marketing into managerial practice across markets but there is still missing exact detection of specific tools of proximity marketing in the scope of consumer's preferences. So, the aim of the paper is to propose recommendations for the practice of enterprises based on the survey of perception of proximity marketing activities by tools of Bluetooth technologies, with regard to the specifics of its implementation in the Slovak Republic. For this reason, a questionnaire survey of the perception of proximity marketing activities by consumers has been provided. The data used in the presented paper were obtained by our own survey carried out on the sample of 568 respondents (citizens of the Slovak Republic older than 15 years). We've statistically evaluated the given data by hypotheses verification provided by relevant statistical tests. Therefore, the important groundwork for making proposals and recommendations for business practice in the scope of implementing proximity marketing in the Slovak Republic has been created. We have found out that 1) respondents who have interest in proximity marketing show more positive buy-in response and 2) respondents who prefer to shop in the store before buying through the Internet based on a promised reward also have a higher level of loyalty. So, we can conclude that there is a great assumption that Bluetooth technology-based activities provided in the scope of proximity marketing will trigger in practice higher conversion rate in comparison with other theoretically recommended. To exploit this competitive advantage fully, there is a prior need to develop the relevant theory of proximity marketing with respect to consumer's specifics in the perception of this marketing innovation.

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Research on Credit Risk Measurement of Listed Brokerage Companies in China Based on KMV Model

穆

2024

ECL

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Comparative Analysis of Theoretical Aspects in Credit Risk Models

Cited by 4 publications

References 6 publications

Surpassing the business model: a public sphere approach to public library management

Surpassing the business model: a public sphere approach to public library management

The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic

Research on Credit Risk Measurement of Listed Brokerage Companies in China Based on KMV Model

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