Comparative Assessment of Sustainable Consumption Based on the Digital Information Environment Content-Thematic Component Differentiation

Abstract

The modern culture of consumption often does not correspond to the principles of sustainable development, which leads to environmental pollution. As a possible solution to this problem, the authors propose to analyze the concept of sustainable consumption, following which can reduce the negative impact of mankind on the environment, which is an urgent issue at the global level. The aim of the study is to build a tool for comparative analysis of the level of sustainable consumption. The analysis is carried out in the digital environment, since this space provides a relative freedom of expression of the opinion of individuals, and the obtained data reflect the real level of “sustainability” of the behavior of participants in thematic social communities. The result of the research is an analytical tool tested on thematic social communities of the VK.com social network. In the process of building an analytical tool, primary and secondary tokenization were carried out using computer linguistics tools, an analytical dataframe was formed for a source reflecting the studied content-thematic component. To automate the process of forming a set of tokens, Python 3 programming language was used. The proposed tool can be used to determine the level of sustainable consumption in different social communities relative to each other. This approach can be used by companies to find target audiences and to promote environmentally friendly products. Moreover, this tool can be applied to attract consumers by increasing the level of sustainability in the corporate culture based on the research results. A separate problematic of realizing the developed methodology is the ethical component of analyzing natural digital information and the use of the results obtained on the basis of its analysis.

Sustainability in a Digitized Era Analyzing the Moderation Effect of Social Strata and Digital Capital Dependence on Digital Divide

“…One of the most important benefits can be for the researchers, academicians, and, especially, for the students of sociology in India, where social science research has space to expand learning. The policymakers must evaluate their programs that can have inclusive growth and reduce the digital gap for higher sustainability [79]. The research can be an insight for global researchers about India and the research opportunity in India that can benefit society in a real sense.…”