Comparative effect of company-driven SNS activity vs. consumer-driven SNS activity on firm value: Evidence from facebook

Park, Sung Ook; Na, Hyung Jong; Kwon, Ohbyung

doi:10.1016/j.compind.2016.07.008

Cited by 12 publications

(9 citation statements)

References 55 publications

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“…An SNS provides a platform for business and individual activities. SNS has the potential to help enterprises to expand into new markets by lowering barriers to entry (Pogrebnyakov, 2017), provide an avenue for entrepreneurs to participate in the development of professional networks (Brandenberg et al , 2019), attract new clients and retain existing ones and reduce marketing-related costs (Park et al , 2016). SNS is viewed as critical for organizations given that they bolster existing social ties and support the foundation of new associations across different clients (Busalim and Hussin, 2016), enhancing the nature of the relationship, expanding deals and client loyalty (Hajli, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Explaining social networking sites’ use continuance from employees’ perspectives

Kaba¹

2021

JSIT

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PurposeThis paper aims to better comprehend the psychological elements that drive the adoption of social networking sites (SNS). The paper attempts to explain the reasons why people sustainably use social networking websites in the workplace and how this happens. Design/methodology/approachUsing a survey to collect data that was analyzed using structural equation modeling by applying the partial least squares technique. FindingsThe results indicated that SNS use continuance was due more to habit rather than established perceived and normative beliefs such as satisfaction and social norms. Research limitations/implicationsThe authors recommend that the model in the study be tested in other technology environments to evaluate the external validity of the research study. The research was based on an unspecific platform, but each SNS may have its singularity that should merit further consideration. Practical implicationsPeers or coworker influences were noticeable in shaping one’s normative beliefs to continue using SNS in the organization. In this regard, it will be interesting to identify the mechanisms that raise the awareness of SNS in the employees’ social networks in the organization. Specifically, it will be an advantage to reach out to peers in promoting SNS use in the organization because they speak the same language as their fellow employees. Originality/valueDespite several benefits related to SNS use in organizations, studies showed that most of these technologies are boycotted in the workplace. Although extensive studies are dedicated to understanding information and communication technology use continuance in general, this paper aims to inform both academicians interested in the use of enterprise SNS for business purposes and business actors concerned with growing SNS usage and retaining its users in their organizations. The paper will contribute to information systems continuance literature by integrating and extending two major theoretical frameworks.

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Section: Literature Reviewmentioning

confidence: 99%

Explaining social networking sites’ use continuance from employees’ perspectives

Kaba¹

2021

JSIT

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“…These benefits have also garnered the attention of academic research. For instance, Park et al (2016) found that engagement in social network site increases firm value. Baird and Parasnis (2011) found that SM can be an effective tool for customer relationship management and help forge closer relationships with customers which can eventually increase revenues and reduce costs.…”

Section: Introductionmentioning

confidence: 99%

Social Media Engagement of Stakeholders: A Decision Tree Approach in Container Shipping

Surucu-Balci

Balcı

Yuen

2020

Computers in Industry

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“…Moreover, previous literature indicates that there are two types of social media activities on brands’ OSM—consumer actions and brand actions (Park et al, 2016). While brand actions social media engagement refers to the content created by the firm on its social media pages, consumer actions social media engagement represents the content generated by consumers on the company’s social media pages.…”

Section: Discussionmentioning

confidence: 99%

1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

Yang

Liu

2021

Journal of Hospitality & Tourism Research

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Engaging customers via social media networking has become a rising trend of investments for tourism and hospitality firms. This new trend is termed “social media engagement.” However, whether social media engagement can actually lead to increased financial value for tourism and hospitality firms is doubted. This study theorizes and empirically examines the relationship between social media engagement and intangible value of tourism and hospitality firms, and the joint effects of social media engagement and advertising investments on firm value. Using a daily longitudinal data set from tourism and hospitality firms that have issued domestic A-shares in China, this study finds that social media engagement has a significant and positive relationship with the firm value of tourism and hospitality companies. However, the two types of investments interact as substitutes, such that increasing advertising investments attenuate the beneficial effect of social media engagement on firm value.

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Comparative effect of company-driven SNS activity vs. consumer-driven SNS activity on firm value: Evidence from facebook

Cited by 12 publications

References 55 publications

Explaining social networking sites’ use continuance from employees’ perspectives

Explaining social networking sites’ use continuance from employees’ perspectives

Social Media Engagement of Stakeholders: A Decision Tree Approach in Container Shipping

1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

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