The Powell River Project (PRP) is a cooperative effort of Virginia Tech and industry which sponsors research and education programs to benefit Virginia's coal-producing region. Funding is provided by industry, the University, and the state. Many programs develop land reclamation and environmental protection technologies for use by the coal industry and reclaimed land owners. A Board of Directors establishes priorities and allocates funding. A staff solicits proposals to address priorities established by the Board, works with sponsored faculty, and develops education programs to disseminate research results. PRP and cooperating researchers have been successful in developing a wide range of land reclamation and environmental protection technologies, and in using PRP funds to bring other resources to the service region. Challenges i.nclude the need to establish a broader funding base, a wider range of community involvement, and more effective approaches to technology transfer.