“…People of different ethnolinguistic cultural groups (cultures hereafter) may prefer the same families (Moerman, 1979, 1991; Saslis‐Lagoudakis, Williamson, Savolainen, & Hawkins, 2011; Weckerle, Cabras, Castellanos, & Leonti, 2011), but not always (Ford & Gaoue, 2017). Shared patterns might be attributed to common selection criteria (Leonti, Ramirez, Sticher, & Heinrich, 2003), independent discovery of efficacy (Saslis‐Lagoudakis et al., 2012) or transmission of knowledge (Hawkins & Teixidor‐Toneu, 2017; Teixidor‐Toneu, Jordan, & Hawkins, 2018). Differences could reflect adaptations to different floristic environments, or different healthcare practices, health needs or belief systems.…”