“…More than a decade later, these biased comparisons persist (e.g., Akinlofa, Holt, & Elyan, 2013;Hong, Lin, Hwang, Tai, & Kuo, 2015), where variables such as appealing extras, In order to provide guidelines to design future controlled statics vs. animation comparisons, we describe seven biases that we have identified in the literature (see Table 1 and Note that each bias can lead to a positive, negative, or neutral result, implying contrasting interpretations (see Table 2). For example, as described next in the appeal bias, one study (Wu & Chiang, 2013) included appealing colors and shades only in the animation and not in the static condition.…”