Comparing Corporate Social Responsibility Discourses in the Letter to Shareholders: The Case of British and Spanish Banks

Breeze, Ruth; Vallejo, Ana M. Fernández

doi:10.18485/esptoday.2020.8.2.4

Cited by 6 publications

(8 citation statements)

References 29 publications

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“…The factors of corporate governance, such as corporate reporting, CSR disclosure, and transparency in communication with the stakeholders, are the main subtheme of this cluster. The banks need to disclose their CSR‐related activities and expenditure to all stakeholders without fail, which will help to build trust and win loyalty & advocacy (Breeze & Vallejo, 2020; Buallay & Al‐Ajmi, 2020).…”

Section: Results and Findingsmentioning

confidence: 99%

Bibliometric and Scientometric analysis on CSR practices in the banking sector

et al. 2022

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This paper provides a bibliometric and Scientometric analysis of the corporate social responsibility (CSR) in banking sector. Our study analyzes 551 articles from the Scopus database to find out the relationship between CSR and banking. A bibliometric method was used to visualize the results using R‐studio and VOS viewer software. The Scientometric analysis was conducted to determine the findings and mappings of the research themes, directions of current and future research, impact, co‐occurrence, co‐citations and impact and collaboration trends. We explore how CSR literature has evolved over the years in the banking sector between 1993 and 2021. We find that publication in the CSR and banking domain has increased significantly during 2017 and 2021. Social aspects, board of directors, CSR, environment, competitions, Islamic banking, sustainability, disclosure, ethics, legitimacy theory, sustainable banking, loyalty, and brand equity are the popular research trends and collaboration trends identified. We also provide further scope of the study based on the extensive review of the past literature. Our findings may provide help to future researchers, bankers, and regulators in understanding the current trends and future research progression in the CSR and banking sector.

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Section: Results and Findingsmentioning

confidence: 99%

Bibliometric and Scientometric analysis on CSR practices in the banking sector

et al. 2022

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“…We analysed 12 chairman's letters extracted from corporate ARs of Alibaba, Xiaomi and Huawei in recent 3 years (2020-2022), with 3 from Alibaba, 3 from Xiaomi and 6 from Huawei (3 from the Rotating chairmen and 3 from the chairmen). In light of framework presented by Breeze and Vallejo (2020) on the analysis of chairman's letters, our analytical procedure was designed as follows (Table 1).…”

Section: Analytical Frameworkmentioning

confidence: 99%

Strategic manoeuvring of argumentation in Chinese corporate public relations discourses

Wu,

Qian

2024

Discourse & Communication

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Undertaking chairmen’s letters as data, the article discusses strategic manoeuvring of argumentation in Chinese corporate public relations discourses from the perspectives of topical potential, audience demand and presentational devices. Popular topics chosen were explored, including corporate commerciality, legitimation, entrepreneurship and approachability. Additionally, argumentation move structure and schemes such as symptomatic argument, analogy argument and causal argument were analysed. Inference modes undertaking priori, empirical and evaluative knowledge to respond to audiences’ rational, credibility and affective appeals were investigated. Presentational devices including allusion, metaphor and hypallage were also discussed. These findings were attributed to institutional and social-cultural contexts of the discourse. Hopefully, the study can enhance the explanatory power and applicability of the Pragma-Dialectics in corporate discourse studies and facilitate the research on Chinese corporate communication in general.

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“…Importantly, literature review rather apparently highlights the tendency to pay heed to the national and cultural context, bringing into the focus the discourse, language and structural composition of CSR reports delivered by Indian (Planken et al 2010), British and Spanish (Breeze & Fernández-Vallejo 2020), Malaysian (Rajandran 2016), Chinese (Yang et al 2015), Nigerian (Nwagbara & Belal 2019), Korean (Lee & Parpart 2018), Romanian (Danilet & Mihai 2013), Ghanian (Andrews 2019) and other corporate entities manifesting culture-specific traits of social responsibility reporting.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

A corpus-based approach to corporate communication research

Malyuga

2023

Russian Journal of Linguistics

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Corporate Social Responsibility (CSR) has become a decisive reputation tool for companies and as such, a key concept in corporate communication as a phenomenon of intercultural and global significance. This has warranted a comprehensive examination of the language of CSR reports reflecting the principles of the corporate culture. Studies exploring the narratives of CSR reporting currently lack insights into the distribution of meaningful priorities evidenced in language use. This study sets out to explore the linguistic environment of the most frequently occurring language tokens to identify recurrent language patterns used to ensure efficient CSR reporting, and to further establish priority directions in CSR narrative composition evidenced in language use. A corpus-based approach and contextual analysis were adopted to examine CSR reports issued by Microsoft over the last seven years and recognised as an example of best practices in the corporate field. The corpus was compiled using the Prime Machine corpus concordancer tool and comprised 99,176 tokens. Following the study results, the study makes a number of inferences regarding the use of pronouns, “Microsoft + a verb denoting positive action”, “more + than,” “more + adjective”, “Corporate” as part of compound terminological units, as well as a set of key tokens encountered within a descriptive linguistic environment with positive connotation. This, in turn, proved helpful in identifying the hierarchy of priorities distribution revealed in the course of material analysis. The results contribute to a systemic appreciation of corporate language policies facilitating efficient stakeholder communication and can be used in further research investigating related matters of scientific interest.

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Comparing Corporate Social Responsibility Discourses in the Letter to Shareholders: The Case of British and Spanish Banks

Cited by 6 publications

References 29 publications

Bibliometric and Scientometric analysis on CSR practices in the banking sector

Bibliometric and Scientometric analysis on CSR practices in the banking sector

Strategic manoeuvring of argumentation in Chinese corporate public relations discourses

A corpus-based approach to corporate communication research

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