“…One idea that has gained traction is that experiences in synaesthesia often reflect intuitive, cross-modal associations common to synaesthetes and non-synaesthetes (Sagiv & Ward, 2006;Spector & Maurer, 2009;Ward, Huckstep, & Tsakanikos, 2006). Hence, for both synaesthetes experiencing synaesthesia, and non-synaesthetes making intuitive associations, brighter colours are associated with higher musical pitch , darker colours with rougher and harder surfaces (Simner & Ludwig, 2012;Ward, Banissy, & Jonas, 2008), and numbers with particular spatial locations (Jonas, Spiller, Jansari, & Ward, 2014).…”