Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation

Hollier, Lauren P.; Pettigrew, Simone; Slevin, Terry; Strickland, Mark; Minto, Carolyn

doi:10.1093/pubmed/fdw018

Cited by 17 publications

(18 citation statements)

References 42 publications

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“…The results from the pre-and postcampaign Web-based survey showed a trend toward improvements in both knowledge and attitudes with improved awareness that sun protection can reduce skin cancer risk and greater awareness of the severity of skin cancer. The results of Web-based surveys have to be interpreted cautiously [37][38], as they cannot serve as accurate indices of overall population knowledge about public health issues. Nevertheless there is probably greater correspondence between the characteristics of respondents to Web-based surveys and those of social media users, who are the natural target of a social media campaign, than is the case with traditional respondents to face-to-face household surveys.…”

Section: Investigating the Impact Of A Bespoke Social Media Campaign mentioning

confidence: 99%

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

Gough¹,

Hunter²,

Ajao³

et al. 2017

JMIR Public Health Surveill

212

146

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BackgroundSocial media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change.ObjectiveThe aim of this study was to test the feasibility of designing, implementing, and evaluating a social media–enabled intervention for skin cancer prevention.MethodsA quasi-experimental feasibility study used social media (Twitter) to disseminate different message “frames” related to care in the sun and cancer prevention. Phase 1 utilized the Northern Ireland cancer charity’s Twitter platform (May 1 to July 14, 2015). Following a 2-week “washout” period, Phase 2 commenced (August 1 to September 30, 2015) using a bespoke Twitter platform. Phase 2 also included a Thunderclap, whereby users allowed their social media accounts to automatically post a bespoke message on their behalf. Message frames were categorized into 5 broad categories: humor, shock or disgust, informative, personal stories, and opportunistic. Seed users with a notable following were contacted to be “influencers” in retweeting campaign content. A pre- and postintervention Web-based survey recorded skin cancer prevention knowledge and attitudes in Northern Ireland (population 1.8 million).ResultsThere were a total of 417,678 tweet impressions, 11,213 engagements, and 1211 retweets related to our campaign. Shocking messages generated the greatest impressions (shock, n=2369; informative, n=2258; humorous, n=1458; story, n=1680), whereas humorous messages generated greater engagement (humorous, n=148; shock, n=147; story, n=117; informative, n=100) and greater engagement rates compared with story tweets. Informative messages, resulted in the greatest number of shares (informative, n=17; humorous, n=10; shock, n=9; story, n=7). The study findings included improved knowledge of skin cancer severity in a pre- and postintervention Web-based survey, with greater awareness that skin cancer is the most common form of cancer (preintervention: 28.4% [95/335] vs postintervention: 39.3% [168/428] answered “True”) and that melanoma is most serious (49.1% [165/336] vs 55.5% [238/429]). The results also show improved attitudes toward ultraviolet (UV) exposure and skin cancer with a reduction in agreement that respondents “like to tan” (60.5% [202/334] vs 55.6% [238/428]).ConclusionsSocial media–disseminated public health messages reached more than 23% of the Northern Ireland population. A Web-based survey suggested that the campaign might have contributed to improved knowledge and attitudes toward skin cancer among the target population. Findings suggested that shocking and humorous messages generated greatest impressions and engagement, but information-based messages were likely to be shared most. The extent of behavioral change as a result of the campaign remains to be explored, however, the change of attitudes and knowledge is promising. Social media is an inexpensive, effective method for delivering public health messages. How...

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Section: Investigating the Impact Of A Bespoke Social Media Campaign mentioning

confidence: 99%

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

Gough¹,

Hunter²,

Ajao³

et al. 2017

JMIR Public Health Surveill

212

146

View full text Add to dashboard Cite

show abstract

“…This has hindered sample stratification, which was traditionally enabled by an association between landlines and geographic locations. Decreasing CATI response rates and increased sampling bias have also been attributed to the use of certain technologies including do not call registers and the use of voicemail and caller identification [ 6 ]. With the rapid uptake of the Internet over the past decade, facilitated by better connectivity (eg, Wi-Fi and national fiber optics networks), Web-based self-report surveying has become increasingly popular for its potential to efficiently yield much larger samples at a much lower cost [ 7 ].…”

Section: Introductionmentioning

confidence: 99%

Comparison of Self-Reported Telephone Interviewing and Web-Based Survey Responses: Findings From the Second Australian Young and Well National Survey

Milton¹,

Ellis²,

Davenport³

et al. 2017

JMIR Ment Health

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BackgroundWeb-based self-report surveying has increased in popularity, as it can rapidly yield large samples at a low cost. Despite this increase in popularity, in the area of youth mental health, there is a distinct lack of research comparing the results of Web-based self-report surveys with the more traditional and widely accepted computer-assisted telephone interviewing (CATI).ObjectiveThe Second Australian Young and Well National Survey 2014 sought to compare differences in respondent response patterns using matched items on CATI versus a Web-based self-report survey. The aim of this study was to examine whether responses varied as a result of item sensitivity, that is, the item’s susceptibility to exaggeration on underreporting and to assess whether certain subgroups demonstrated this effect to a greater extent.MethodsA subsample of young people aged 16 to 25 years (N=101), recruited through the Second Australian Young and Well National Survey 2014, completed the identical items on two occasions: via CATI and via Web-based self-report survey. Respondents also rated perceived item sensitivity.ResultsWhen comparing CATI with the Web-based self-report survey, a Wilcoxon signed-rank analysis showed that respondents answered 14 of the 42 matched items in a significantly different way. Significant variation in responses (CATI vs Web-based) was more frequent if the item was also rated by the respondents as highly sensitive in nature. Specifically, 63% (5/8) of the high sensitivity items, 43% (3/7) of the neutral sensitivity items, and 0% (0/4) of the low sensitivity items were answered in a significantly different manner by respondents when comparing their matched CATI and Web-based question responses. The items that were perceived as highly sensitive by respondents and demonstrated response variability included the following: sexting activities, body image concerns, experience of diagnosis, and suicidal ideation. For high sensitivity items, a regression analysis showed respondents who were male (beta=−.19, P=.048) or who were not in employment, education, or training (NEET; beta=−.32, P=.001) were significantly more likely to provide different responses on matched items when responding in the CATI as compared with the Web-based self-report survey. The Web-based self-report survey, however, demonstrated some evidence of avidity and attrition bias.ConclusionsCompared with CATI, Web-based self-report surveys are highly cost-effective and had higher rates of self-disclosure on sensitive items, particularly for respondents who identify as male and NEET. A drawback to Web-based surveying methodologies, however, includes the limited control over avidity bias and the greater incidence of attrition bias. These findings have important implications for further development of survey methods in the area of health and well-being, especially when considering research topics (in this case diagnosis, suicidal ideation, sexting, and body image) and groups that are being recruited (young people, males, and NEET).

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“…Naturally, sun protection during outdoor work and leisure is the main target of many interventions conducted at individual, organizational and community levels (5). Typically, these campaigns place messages via television, radio, billboards and print media with the aim of promoting sun-protective behaviour (6). They usually target general or recreational sun behaviours among the general population, or among children and adolescents, which means they are difficult to implement in adult high-risk occupational groups with their specific tasks (6)(7)(8).…”

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confidence: 99%

“…Typically, these campaigns place messages via television, radio, billboards and print media with the aim of promoting sun-protective behaviour (6). They usually target general or recreational sun behaviours among the general population, or among children and adolescents, which means they are difficult to implement in adult high-risk occupational groups with their specific tasks (6)(7)(8). Previous studies in occupational professions have focused mainly on seasonal or permanent, predominantly male, workers, who are often employed by the recreation industry (9,10).…”

mentioning

confidence: 99%

Failure of a Print Media Sun Safety Campaign to Reach High-risk Occupational Groups

Zink

Rüth²,

Watzele³

et al. 2018

Acta Derm Venerol

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Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation

Cited by 17 publications

References 42 publications

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

Comparison of Self-Reported Telephone Interviewing and Web-Based Survey Responses: Findings From the Second Australian Young and Well National Survey

Failure of a Print Media Sun Safety Campaign to Reach High-risk Occupational Groups

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