“…Each of these extends theory in novel ways, addressing aspects of the divide between the stable and unstable external contexts, and the remedies for the latter around increased communication. Seuring et al (2022) concerns the importance of regional context for supply chain management, contrasting Iran under sanctions, the manufacturing centres of China, advanced consumer economies of Europe and North America, the distinct contexts of India, Pakistan, Brazil, the many countries of Africa and so forth. Sauer et al (2022), considers the mindset of firms in relation to external turbulence, distinguishing those that bounce-back and return to a previous state with those that 'bounce-forward' to achieve a new state.…”