2019
DOI: 10.5958/2321-2012.2019.00015.0
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Comparing the effect of price and the effect of brand on industrial lubricants customer buying choice

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“…Zakir (2011) states that advertisement and promotional campaigns play a role as a short-term strategy, increasing sales for just a limited period of time. Alavijeh, Fattahi, and Moshfegh (2019) study the oil market in Iran. In total, they use 74 questionnaires (industrial lubricants buyer organisations) for data analysis.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Zakir (2011) states that advertisement and promotional campaigns play a role as a short-term strategy, increasing sales for just a limited period of time. Alavijeh, Fattahi, and Moshfegh (2019) study the oil market in Iran. In total, they use 74 questionnaires (industrial lubricants buyer organisations) for data analysis.…”
Section: Literature Reviewmentioning
confidence: 99%