This essay is intended to provide stakeholders and news outlets with a plain-language summary of orographic cloud seeding research, new capabilities, and prospects. Specifically, we address the question of whether a widely-practiced type of weather modification, glaciogenic seeding of orographic clouds throughout the cold season, can produce an economically-useful increase in precipitation over a catchment-scale area. Our objective is to clarify current scientific understanding of how cloud seeding may affect precipitation, in terms that are more accessible than in the peer-reviewed literature. Public confidence that cloud seeding “works” is generally high in regions with operational seeding, notwithstanding decades of scientific reports indicating that the changes in precipitation are uncertain. Randomized seeding experiments have a solid statistical foundation and focus on the outcome, but, in light of the small seeding signal and the naturally noisy nature of precipitation, they generally require too many cases to be affordable, and therefore are discouraged. A complementary method, physical evaluation, examines changes in cloud and precipitation processes when seeding material is injected, and yields insights into the most suitable ambient conditions. Recent physical evaluations have established a robust, well-documented scientific basis for glaciogenic seeding of cold-season orographic clouds to enhance precipitation. The challenge of seeding impact assessment remains, but evidence is provided that, thanks to recent significant progress in observational and computational capabilities, the research community is finally on track to be able to provide stakeholders with guidance on the likely quantitative precipitation impact of cloud seeding in their region. We recommend further process-level evaluations combined with highly-resolved, well-constrained numerical simulations of seasonal cloud seeding.