lasers with radiofrequency, 13,14 with a low fluence, and with a high repetition rate 15,16,17 have also become available.Despite the development of lasers for hair removal, treatment guidelines have not been established, and controversy exists over the very possibility of permanent hair removal. 18,19 Many physicians who perform hair removal procedures have not observed sufficient efficacy and believe that permanent hair removal is not possible.My clinic, specializing in general laser hair removal procedures for 14 years, focuses on facial hair removal for men and women. Women seek hair removal because visible hair on the face is aesthetically undesirable, darkens the skin, and interferes with makeup application. Men seek hair removal for a cleaner appearance, to avoid the inconvenience of daily shaving, and to avoid skin damage from shaving and folliculitis. Recently, male celebrities with hairless faces have become popular in South Korea, leading the trend toward smooth and hairless faces in men.