“…Limited research has been published focusing on apparel retail buyers (e.g., Anthony & Jolly, 1991;Fairhurst & Fiorito, 1990;Fiorito & Fairhurst, 1989;1993;Shim & Kotsiopulos, 1991; Stemquist, Tolbert, & Davis, 1989;Tolbert, Stemquist, & Davis, 1988). For example, both survey research (Fairhurst & Fiorito, 1990;Shim & Kotsiopulos, 1991) and experimental research (Wagner, Ettenson, & Parrish, 1989) have addressed vendor (manufacturer) selection by retail buyers.…”