Lactobacillus plantarum strains produce either glycerol (Gro)-or ribitol (Rbo)-backbone wall teichoic acid (WTA) (Gro-WTA and Rbo-WTA, respectively). The strain WCFS1 has been shown to be able to activate the tarIJKL locus involved in Rbo-WTA synthesis when the tagD1F1F2 locus for Gro-WTA synthesis was mutated, resulting in switching of the native Gro-WTA into Rbo-WTA. Here, we identify a regulator involved in the WTA backbone alditol switching and activation of the tarIJKL locus. Promoter reporter assays of the tarI promoter (P tar ) demonstrated its activity in the Rbo-WTA-producing mutant derivative (DtagF1-2) but not in the parental strain WCFS1. An electrophoresis mobility shift assay using a P tar nucleotide fragment showed that this fragment bound to P tar -binding protein(s) in a cell-free extract of WCFS1. Three proteins were subsequently isolated using P tar bound to magnetic beads. These proteins were isolated efficiently from the lysate of WCFS1 but not from the lysate of its DtagF1-2 derivative, and were identified as redox-sensitive transcription regulator (Lp_0725), catabolite control protein A (Lp_2256) and TetR family transcriptional regulator (Lp_1153). The role of these proteins in P tar regulation was investigated by knockout mutagenesis, showing that the Dlp_1153 mutant expressed the tarI gene at a significantly higher level, supporting its role as a repressor of the tarIJKL locus. Notably, the Dlp_1153 mutation also led to reduced expression of the tagF1 gene. These results show that Lp_1153 is a regulatory factor that plays a role in WTA alditol switching in Lb. plantarum WCFS1 and we propose to rename this gene/protein wasR/WasR, for WTA alditol switch regulator.