Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis

Abstract

This article aims to collect information related to organic farming. It also deals with the assessment and comparison of shopping behaviour in the organic food market in the Czech and Slovak Republics. Respondents from the Czech Republic and the Slovak Republic were addressed within the marketing research -survey and potential factors that could aff ect young people when buying organic products were formulated. There were also established recommendations to retailers of organic products on how to promote the sales of this item to the young generation of Czechs and Slovaks. For statistical data processing we used correspondence analysis and contingency tables analysis. Correspondence analysis is a multivariate statistical technique. The graphical representation of results from correspondence analysis is commonly done with so-called symmetric maps. Based on the results the target groups for marketing strategy were identifi ed and proposals to increase the frequency of buying organic food were formulated. It has been proven in the Czech and the Slovak Republic that there is a negligible amount of young respondents who buy organic food regularly (less than 8%), and therefore it is necessary to change the existing marketing strategy and support the sale of this item.

A Profile of the Organic Produce Consumer

“…Not insignificant number of participants in our survey also consider organic food to be healthier and of superior quality, plus show interest in its place of origin. Zámková and Prokop (2014) proved that the number of Czech and Slovak respondents shopping for organic food regularly is only negligible. Our research have similarly demonstrated that there are very few young people who buy organic products regularly and these were also the ones, who most often claimed they do not buy organic food at all.…”

“…This analysis focused on the Czech Republic. Similarly, Zámková and Prokop (2014) have assessed the consumer behaviour at the organic market in the Czech and Slovak Republic. The differences between the sales of organic food in Greece and in the Czech Republic were analysed by the pair of authors Zámková and Blašková (2013).…”

Factors Affecting Food Purchases in Vysočina Region with Focus on Regional Food

“…In the following part, the hypotheses on the dependence of the gender and age of the respondents were tested, using the Pearson chi-quadrate test. To evaluate the results of the research, the correspondence analysis was used, too, as another suitable method of evaluating the categorical type of data, which makes it possible to compare the results from the contingency table (Zámková, Prokop, 2014).…”

Inside Slavia´s supporters: Fans who control the football matches in Czechia

“…It is conceptually similar to principal component analysis but applies to categorical rather than continuous data. In a similar manner to principal component analysis, it provides a means of displaying or summarizing a set of data in a two-dimensional graphical form (Zámková & Prokop, 2014). All data should be non-negative and on the same scale for CA to be applicable, and the method treats rows and columns equivalently.…”