Comparison of Customers’ Perception of the Quality of Poland-Turkey Electronic Marketing Solutions

Chmielarz, Witold; Zborowski, Marek; Atasever, Mesut; Fandrejewska, Alicja

doi:10.1016/j.procs.2020.09.116

Cited by 5 publications

(2 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It turned out that in the case of international trade, the distribution of purchases is quite like that of purchases made via a desktop computer. In the previous research on e-commerce in Poland (Chmielarz et al, 2020), there occurred a significant difference -high-value goods were purchased using a computer (i-commerce), low-value products -using an application running on a smartphone (m-commerce). In international trade, the category of clothing and footwear also came first in the ranking related to Poland and Turkey (19% of responses on average), and cosmetics came second (an average value of 13%: 16% in Poland, 11 in Turkey, a difference amounting to over 5%).…”

Section: Resultsmentioning

confidence: 99%

The Impact of E-Commerce on Globalization Processes: Comparison of Poland and Turkey

Chmielarz¹,

Zborowski²,

Fandrejewska³

et al. 2021

ERSJ

Self Cite

View full text Add to dashboard Cite

Purpose:The primary objective of this article is to identify the differences in the opinions concerning the impact of e-commerce on the broadly perceived globalization processes in two selected countries, Poland and Turkey, at the beginning of the Covid-19 pandemic. The two countries examined as part of the research are culturally distinct. However, they also represent a similar level of development in terms of Internet-based solutions. Design/Methodology/Approach: In this study, the authors have applied a dedicated questionnaire, which enabled them to collect data covering the sample of 459 Polish and Turkish respondents. The survey findings were compared, considering the percentage differences, the city distance, and Euclidean distance. The research results were obtained using a survey questionnaire completed by individual, active Internet users from both countries. The structure of the paper includes the presentation of the issue against the background of literature, methodological assumptions of the study, its findings, discussions, and conclusions. Findings: The research findings confirmed the existence of significant differences between Poland and Turkey as regards the respondents' perception of the place and role of e-commerce and their influence on globalization processes, in particular in the categories related to payments for products/services in e-commerce as well as the impact of information technologies on globalization. Practical Implications: The discovered in the conducted research similarities and differences in the assessments of the impact of e-commerce on globalization processes in Poland and Turkey may enormously enhance the understanding of differences between described countries and give essential knowledge for developing the new product in the e-commerce area. Originality/Value: The present study contributes to creating new knowledge concerning the similarities and differences in the assessments of the impact of e-commerce on globalization processes in Poland and Turkey.

show abstract

Section: Resultsmentioning

confidence: 99%

The Impact of E-Commerce on Globalization Processes: Comparison of Poland and Turkey

Chmielarz¹,

Zborowski²,

Fandrejewska³

et al. 2021

ERSJ

Self Cite

View full text Add to dashboard Cite

show abstract

“…The e-commerce market has gained a lot of importance in a short period of time and the online space for selling products, functioning of companies, performing tasks by employees as well as retail customers has become a necessity (Chmielarz, 2020;Kaspar, 2019). Thus, the future of e-commerce market lies in its further development and new trends.…”

Section: The Idea Of E-commercementioning

confidence: 99%

Development of E-Commerce in Poland and the Baltic States

Ewa¹,

Sobczak²,

Sobon³

et al. 2022

ERSJ

View full text Add to dashboard Cite

Purpose:The article analyses the development of the e-commerce market in Poland and the Baltic States. It presents the dimensions of its functioning -indicating the directions of development, and assesses the potential for further development of e-commerce. Design/Methodology/Approach: The study was based on a literature list and an analysis of industry reports on the latest research in the development of the e-commerce sector to show trends and new solutions that are applicable in the countries studied. When making a decision to purchase a product, customers have to consider many criteria that are relevant to the transaction. In order to achieve the aim of the study, an international study was carried out between November 2021 and December 2021 in Poland and the Baltic States using an online questionnaire. This is an international comparative study conducted on a large group of respondents on a very important and timely topic. Findings: An analysis of the e-commerce market in Poland and the Baltic States reveals that the highest percentage of its participants is in Estonia, followed by Poland and at a similar level in Lithuania and Latvia. E-commerce is subject to strong development, with the strongest growth forecast for the e-commerce market in Poland, which is confirmed by our own research. The effectiveness of e-commerce development in individual countries will be determined by individual approaches tailored to the shopping preferences of e-consumers in each country. Practical Implications: The analysis scheme developed in the research can be a useful tool to assist entrepreneurs in designing their e-commerce business. Quick response to changes in consumer decisions helps to build competitive advantages. Originality/value: The research presented here is part of a larger in-house study, the main aim of which is to explore the applicability of existing and the development of new methods for managing and implementing individual customer choices of the e-commerce marketplace into business.

show abstract

Determinants of Internet use regarding shopping preferences, COVID-19 pandemic occurrence, perception of security and Internet marketing – a case study of Poland

Chmielarz

Fandrejewska

Zborowski

et al. 2022

Procedia Computer Science

View full text Add to dashboard Cite

Comparison of Customers’ Perception of the Quality of Poland-Turkey Electronic Marketing Solutions

Cited by 5 publications

References 2 publications

The Impact of E-Commerce on Globalization Processes: Comparison of Poland and Turkey

The Impact of E-Commerce on Globalization Processes: Comparison of Poland and Turkey

Development of E-Commerce in Poland and the Baltic States

Determinants of Internet use regarding shopping preferences, COVID-19 pandemic occurrence, perception of security and Internet marketing – a case study of Poland

Contact Info

Product

Resources

About