“…Wickens' Multiple Resource Theory suggests that, because watching the Icon Sign and watching the road required visual resources, these two activities compete for the same cognitive resources (Wickens et al, 2004). Other research has also found that haptic interfaces can be effective at getting a user's attention (Ho, Reed, & Spence 2006; Ho, Spence, & Tan 2005; Ho, Tan & Spence, 2005; Lee, Hoffman, & Hayes, 2004; Lee, Stoner, & Marshall, 2004; Scott & Gray, 2007); thus, drivers may have paid more attention to the haptic warnings than the visual warnings. Additionally, the position of the Icon Sign may have exacerbated the effect: When using the Icon Sign, drivers may have been looking back and forth to double‐check both the traffic and the sign, because they could not view both at once (this “glancing back and forth” was observed for at least some of the drivers, but was not logged as the experimenter was not watching for this specifically).…”