Internet of Things (IoT) is the collection of physical things that consist of integrated technologies to interact, sense and collaborate in the deployed environment. Data dissemination is a network management service that is provided to nodes of IoT, where the base station monitors and manages the device related configuration parameter queries and commands in the network. It is very much essential to identify the legitimate nodes which are required for reprogramming and reconfiguring for device configuration during data transmission in order to ensure the security and reliability of the network. Since a greater number of devices are being reprogrammed to exchange data and commands autonomously in IoT, providing security to the disseminated configuration parameters is very important. Therefore, a strong security authentication mechanism is requiring to prevent the various types of attacks against data dissemination. An energy efficient trust based secured lightweight authentication protocol is introduced to suggest better authenticated and secure data dissemination to the devices of IoT. The proposed protocol provides effective clustering and discovers optimal route by selecting the only trusted nodes during data dissemination process. The proposed protocol provides effective clustering and discovers optimal route by selecting the only trusted nodes during data dissemination process. The benefits of the presented system are it improves the security during data dissemination and optimizes the energy by detecting the relevant sensor nodes which are interested in data dissemination. The proposed system is executed in NS3 simulation. The simulation results provide better authentication with optimised energy consumption during the data dissemination in the proposed protocol.