The chemical technology of the future will require a deeper knowledge of fundamental molecular‐dynamical processes. It will no longer suffice to be able to systematize (and even calculate) static properties of simple molecules in equilibrium or to produce tables of Arrhenius kinetic parameters characterizing the rate constants of a host of elementary chemical reactions. In order to make significant gains, in the sense of “breakthrough technology”, an intimate knowledge of basic molecular dynamical behavior will be needed. Such insight is derivable from a new class of experiments at the atomic and molecular level and from new theoretical‐computational approaches to molecular‐dynamical problems. To illustrate these new requirements, and the potential practical applications of an improved understanding at the basic level, examples are presented in the areas of combustion and atmospheric pollution, atmospheric and ionospheric chemistry, synthetic applications of selective excitation, lasers in chemistry and chemical‐to‐radiation energy conversion.