Comparison of Local and International Festival Attendees' Motives and Perception of Festival Impacts: Case of <i>Sauti Za Busara</i>

Jani, Dev; Philemon, John R. M.

doi:10.3727/152599516x14682560744631

Cited by 4 publications

(5 citation statements)

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“…The push factors represent the internal factors that motivate a person to attend a festival. The pull factors are considered external factors that attract the attendees to an event (Jani and Philemon, 2016). Generic motives of music event attendees include socialization, family togetherness, novelty, escape and relaxation, excitement and enjoyment and cultural exploration (Formica and Uysal, 1996; Nicholson and Pearce, 2001; Bowen and Daniels, 2005; Abreu-Novais and Arcodia, 2013; Yolal et al , 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

A cause for celebration! A psychographic typology of attendees at a benefit concert

Kruger

Viljoen

2021

IJCTHR

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Purpose This exploratory study aims to show that events can create awareness and facilitate behavioural change among attendees. Festivals and events can use the United Nations sustainable development goals as drivers of societal change and business growth. Unfortunately, the attendees to a benefit concert have not been investigated to date. This study fills this gap by segmenting attendees to a benefit concert aimed at eradicating poverty. Design/methodology/approach A quantitative destination-based survey was undertaken at the Mandela 100: Global Citizen Festival in Johannesburg, South Africa, in 2018. A simple random sampling method was used within a stratified sampling method, and 408 questionnaires were obtained. Findings Three psychographic segmentation variables were used: motives for attending the event (novelty, escape and socialization and cause advocating); behavioural intentions and change as a result of attending the event (cognition and awareness, loyalty-related behaviour, active engagement and travel-related behaviour); and global causes aimed at eradicating poverty that attendees regard as important to support (social, sustainability, fiscal, fundamental and elevated prosperity). The results revealed three distinct segments, proposing that an AID-typology applies to benefit concert attendees: advocates, inspirers and discoverers. Each group has either a high, moderate or low level of commitment towards the festival’s and other global causes. Practical implications Practical implications are suggested as guidelines to encourage advocacy and active involvement for global causes. Originality/value This study was conducted from a developing country’s perspective and contextualizes the role that events can play in advocating for specific causes and encouraging citizens to get involved.

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Section: Literature Reviewmentioning

confidence: 99%

A cause for celebration! A psychographic typology of attendees at a benefit concert

Kruger

Viljoen

2021

IJCTHR

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“…In addition to the spatial and temporal transformation of the cultural festival, the level of inclusiveness of the general public may cause its identity change. The level of openness to those who are not regular participants of the festivals, such as local visitors and international tourists, affects the way the festival is organized [40]. Particularly, it determines the degrees of commercialization and touristification, which may cause an identity shift of the festival.…”

Section: Traditional Local Cultural Festivals and Their Transformationmentioning

confidence: 99%

“…The literature focusing on the social functions of a cultural festival has addressed the role of intercultural understanding [44]. Enhanced interactions and understanding of people from different cultural backgrounds through local cultural festivals are found not only from the resident visitors but also among the organizers [40,45].…”

Section: Perceived Social Functions Of the Drunken Dragon Festivalmentioning

confidence: 99%

Negotiating with Authenticity to Ensure Sustainability of Traditional Cultural Festivals: Residents’ Perspectives about Macao’s Drunken Dragon Festival

2020

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The present study examines the three perceptual factors (cultural, economic, and social) that affect residents’ attitude towards transformation in the search for sustainability. Macao’s Drunken Dragon Festival, China’s intangible cultural heritage, was used as the case. Self-administered surveys were conducted on 378 resident festival participants in 2015 and 692 residents (both participants and non-participants) in 2017. The results show that regardless of previous experiences of participating in the festival, those who perceive more strongly about its cultural values tend to have positive attitudes towards its transformation, which may involve a loss of objective authenticity. Those who perceive more strongly that the festival is exclusive and does not embrace diverse participants are more likely to support its transformation. However, such a perception does not lead to their belief that diverse groups of people should be incorporated into the festival. Only among the non-participants from the sample collected in 2017, the perception that this festival provides economic benefit is associated with positive attitudes towards transforming and incorporating diverse groups of participants. This study provides insight into understanding the residents’ common and differentiated attitudes with regards to how much transformation is necessary to ensure sustainability of a local traditional cultural festival.

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“…There are a range of motives as to why visitors attend festivals. These include a desire to socialize, belong, explore, escape, and/or learn about a host community's distinct cultural heritage, which embodies its social practices and ethnicities (Arellano, 2011;Jani & Philemon, 2016). The outcomes of participation in these festivals are the enriching and memorable experiences visitors encounter and cherish (Getz & Page, 2016;Manthiou, Lee, Tang, & Chiang, 2014b).…”

Section: Brand Personalitymentioning

confidence: 99%

“…To illustrate, the Tulip Festival's Cheerfulness personality encompasses cheerful, reliable, outdoorsy, and down-to-earth traits. These traits have scope to tap into evolving visitor lifestyles that seek to socialize, belong, explore, escape, and learn (Arellano, 2011;Jani & Philemon, 2016).…”

Section: Festival Personality and Visitor Intention 679mentioning

confidence: 99%

Festival Personality and How It Influences Visitor Attitude and Intention

Quintal¹,

Lwin²,

Phau³

et al. 2020

Event Management

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This study explores festival personality for its impacts on visitor attitude and intention toward festivals. Two distinct and popular festivals held at a botanic park in Western Australia were selected for the research. A total of 481 local and international visitors participated in the self-administered, pen-and-paper and online surveys. The Excitement personality attribute was unique to the Chili Festival, whereas the Cheerfulness personality attribute was unique to the Tulip Festival. Both festivals embodied the Imagination personality attribute, suggesting the place in which a festival is held may embody its own attributes, which contribute to the holistic personality of the festival. For both festivals, the personality attributes had significant impact on favourable visitor attitude, resulting in their positive intention toward these festivals. The study paves the way for researchers to extend brand personality research to the event tourism domain, particularly in the niche sector of festivals. The enhanced understanding lends input into how festival organizers, brand managers and marketers can manage the positioning, differentiation and communication strategies of their festivals in this competitive sector.

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Comparison of Local and International Festival Attendees' Motives and Perception of Festival Impacts: Case of Sauti Za Busara

Cited by 4 publications

References 0 publications

A cause for celebration! A psychographic typology of attendees at a benefit concert

A cause for celebration! A psychographic typology of attendees at a benefit concert

Negotiating with Authenticity to Ensure Sustainability of Traditional Cultural Festivals: Residents’ Perspectives about Macao’s Drunken Dragon Festival

Festival Personality and How It Influences Visitor Attitude and Intention

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