Comparison of physicochemical characteristics and consumer perception of rice samples with different countries of origin and prices

Abstract

Further efforts to increase the quality of rice are recommended for survival in the global market after liberalization of rice, even though consumers showed loyalty for PI of domestic samples.

Consumer perception of bread depending on wheat origin in relation to physicochemical characteristics of wheat flour

“…Therefore, it can be inferred that the ethnocentrism played a key role in increasing the PI of the bread made by domestic wheat flour. Similar results with the findings of this study were also reported by Jang et al (2012) that the PI for domestic rice samples was higher in an informed test than in a blind test. In addition, the OA for highly accepted samples (JK_1, NS, and HRW_1) showed their OA increased significantly (P < 0.05) for JK_1 and NS.…”

“…Only NS was significantly increased by the informed test (P<0.05). Low variations between the blind and informed tests for the imported wheat might be explained by the consumers' indifference about the imported wheat since most (> 98%) of the wheat in Korea is imported in comparison with the opposite case of the rice (Jang et al, 2012).…”

“…In addition, the OA for highly accepted samples (JK_1, NS, and HRW_1) showed their OA increased significantly (P < 0.05) for JK_1 and NS. Consumers seemed to rate higher when they identify the information for their product (Jang et al, 2012).…”

“…Previous studies have shown that consumers tend to use the CO as a cue to make decisions for the purchase of products with or without other product information (Balestrini and Gamble, 2006;Schnettler et al, 2008). In addition, several studies have reported that consumer ethnocentrism has a positive influence on consumer preference for domestic products (Jang et al, 2012;Juric and Worsley, 1998). Jang et al (2012) investigated consumer perception of rice samples with different COs.…”

“…In addition, several studies have reported that consumer ethnocentrism has a positive influence on consumer preference for domestic products (Jang et al, 2012;Juric and Worsley, 1998). Jang et al (2012) investigated consumer perception of rice samples with different COs. They found that the PI was higher for all domestic samples in an informed test compared to a blind test, demonstrating that consumers exhibited loyalty for their domestic rice.…”