“…of life is currently being tested, but previous successful discrete choice experiments amongst end of life patients (Douglas, Normand, Higginson, & Goodwin, 2005;Finkelstein, Bilger, Flynn, & Malhotra, 2015;Malhotra, Farooqui, Kanesvaran, Bilger, & Finkelstein, 2015;Morton et al, 2012) give grounds for optimism that this research will be possible to conduct.…”