“…According to Abawi (2008), quantitative methodology is a type of inquiry into social or human phenomenon composed of theories, concepts and variables, which are measured and analysed using statistical techniques to explain or predict phenomena of interest. Qualitative methodology is an emergent, inductive, interpretive and naturalistic approach to the study of people, cases, phenomena, social situations and processes in their natural settings, in order to reveal in descriptive terms the meanings that people attach to their experiences of the world (Yilmaz, 2013). According to Bhattacherjee (2012), mixing both methodologies helps to generate unique insights, which are not available from either types.…”