Comparison of quota sampling and stratified random sampling

Abstract

The possibility that researchers should be able to obtain data from all cases is questionable. There is a need; therefore, this article provides a probability and non-probability sampling. In this paper we studied the differences and similarities of the two with approach that is more of fritter away time, cost sufficient with energy required throughout the sample observed. The pair shows the differences and similarities between them, different articles were reviewed to compare the two. Quota sampling and Stratified sampling are close to each other. Both require the division into groups of the target population. The main goal of both methods is to select a representative sample and facilitate sub-group research. There are major variations, however. Stratified sampling uses simple random sampling when the categories are generated; sampling of the quota uses sampling of availability. For stratified sampling, a sampling frame is necessary, but not needed for quota sampling. More specifically, stratified sampling is a method of probability sampling which enables the calculation of the sampling error. For quota samples, this is not possible. Quota sampling is therefore primarily used by market analysts rather than stratified sampling, as it is mostly cost-effective and easy to conduct and has the appealing equity of satisfying population reach. However, it disguises potentially significant bias.

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