Comparison of the degree of creativity in the design outcomes using different design methods

Influence of the type of idea-generation method on the creativity of solutions

“…This particular problem was chosen because it was one of the exercises analysed in Chulvi et al (2012a), so comparison between works will be easier.…”

“…Previous work in creativity assessment has been carried out recently, like in case of López-Mesa et al (2011), where the intuitive methods SCAMPER and brainstorming are compared in terms of creativity, and the work of Chulvi et al (2012a), where creativity is compared when using the methods brainstorming, Functional Analysis, and SCAM-PER. Despite the fact that in this last case, the differences between an intuitive technique-SCAMPER-and a logical one-Functional Analysis-that work lacks on terms of number of experiments, since only three solutions are presented for each method analysed, and conclusions are based in a comparison of a limited number of methods analysed.…”

Ideation methods applied in a cross-functional inter-organizational group: an exploratory case study from the railway sector

“…An additional reason for the participants' different opinions might be their different perspectives on the ideas and what they actually know about the possibility of implementing them. It is interesting to note that Chulvi et al (2012) used expert raters with at least 8 years of professional experience in the domain-specific area concerned to rate solutions generated by multidisciplinary teams of PhD students or professional designers working on design problems; they found, similarly to this study, that the experts' responses had a significant dispersion, especially concerning the degree of usefulness. Chulvi et al (2012) suggested that this might ''indicate that in the absence of available data, even experts find it difficult to assess and compare the potential usefulness of a product''.…”

“…It is interesting to note that Chulvi et al (2012) used expert raters with at least 8 years of professional experience in the domain-specific area concerned to rate solutions generated by multidisciplinary teams of PhD students or professional designers working on design problems; they found, similarly to this study, that the experts' responses had a significant dispersion, especially concerning the degree of usefulness. Chulvi et al (2012) suggested that this might ''indicate that in the absence of available data, even experts find it difficult to assess and compare the potential usefulness of a product''. This finding implies that it is inadvisable to discard ideas at this stage, especially based on the opinion of only one person, since all the possibilities of the solution might not be understood.…”

“…As outsourcing is becoming increasingly popular and deregulation has opened up previously closed markets in many countries, different functions are being spread out over several actors specializing in different functions related to a product. There are examples of tests of ideation methods with multidisciplinary teams (Chulvi et al 2012(Chulvi et al , 2013Seidel and Fixson 2013). Rexfelt et al (2011) tested an approach for cross-company teamwork involving the customer in service innovation, and this approach included the application of ideation methods.…”