Compendium of Data Security in Cloud Storage By Applying Hybridization of Encryption Algorithm

Gupta, Ishu; Gurnani, Deeksha; Gupta, Nidhi; Singla, Caffy; Thakral, Prateek; Singh, Ashutosh Kumar

doi:10.36227/techrxiv.20306157

Cited by 4 publications

(5 citation statements)

References 32 publications

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“…Indian fan behaviour has transitioned from passive spectatorship to active engagement. Gupta et al (2022) delves into how fans have become integral to the sports ecosystem through active participation. Social media platforms have emerged as influential tools for fan engagement in India, a country with over 450 million social media users in 2021.…”

Section: Literature Reviewmentioning

confidence: 99%

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Revolutionizing Fan Engagement: Adopting Trends and Technologies in The Vibrant Indian Sports Landscape

Mahajan,

Pal,

Desai

2023

IJMT

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The Indian sports industry is undergoing a substantial transformation in fan engagement, driven by evolving trends and technological innovations. This study comprehensively analyses the current state, methodologies, and implications of fan engagement within the Indian sports sector. In response to the COVID-19 pandemic, there has been a noticeable shift in traditional fan behaviour, with a decline in physical gatherings and a surge in alternative forms of participation such as co-watching, online discussions, sports betting, and content sharing. The research employs a multifaceted methodology, combining data collection, surveys, and trend analysis. It explores the Impact of cutting-edge technologies like Over-the-Top (OTT) media services, Non-Fungible Tokens (NFTs), blockchain technology, Artificial Intelligence (AI), and Virtual Reality (VR) on reshaping fan engagement. The dynamic and tech-driven nature of the Indian sports industry necessitates a holistic understanding of contemporary fan engagement strategies. This study aims to analyze the current landscape of fan engagement in Indian sports, explore methodologies employed, and assess the Impact of technological innovations on fan behaviour. Quantitative methods like data collection through surveys have been employed to gain insights into emerging trends and their influence on fan engagement. Survey data reveals the enduring dominance of cricket (46%) and the growing prominence of football (29%) among Indian sports fans. Notably, there is significant trust (46%) in in-game analysis technologies, indicating fans' readiness to embrace technological enhancements. While live stadium experiences remain popular, the survey underscores the role of digital platforms, with 57% preferring Hotstar for sports content. The rising popularity of fantasy league apps and the recognition of social media's Impact on player performance (64%) present opportunities for digital engagement. The study concludes by offering recommendations for businesses and stakeholders to adapt to the changing landscape. It underscores the importance of integrating innovative technologies, fostering online fan communities, and tailoring content and experiences to cater to the evolving expectations of Indian sports enthusiasts.

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Section: Literature Reviewmentioning

confidence: 99%

“…Fantasy sports and sports betting have surged in India (Gupta et al, 2022). These activities offer fans interactive ways to engage with their favourite sports, contributing to deepened fan involvement.…”

Section: Introductionmentioning

confidence: 99%

Revolutionizing Fan Engagement: Adopting Trends and Technologies in The Vibrant Indian Sports Landscape

Mahajan,

Pal,

Desai

2023

IJMT

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“…Anytime a cloud host isn't accessible, there should be a warning period before the services restart. Singh, A. K et al [12] Protecting the cloud data from unauthorize d access…”

Section: Security In Cloudmentioning

confidence: 99%

“…Since security is the primary concern in cloud computing, some users may find themselves comfortable transmitting information via the cloud. Cloud computing specialists have created certain secret keys for account security and use encryption methods to safeguard cloud servers [2,3,5]. To safeguard the data from threatening attacks, specific encryption techniques might be employed.…”

Section: Introductionmentioning

confidence: 99%

A Hybrid Double Encryption Approach for Enhanced Cloud Data Security in Post-Quantum Cryptography

2023

IJACSA

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Quantum computers and research on quantum computers are increasing due to the efficiency and speed required for critical applications. This scenario also kindles the vitality of data protection needed against threats from quantum computers. Research in post-quantum threats is very minimal so far, but it is much needed to protect the enormous data stored in the cloud for healthcare, governmental, or any crucial data. This research work presents an advanced hybrid double encryption approach for cloud data security based on Post-Quantum Cryptography (PQC) to ensure the restriction of unauthorized access. The suggested approach combines the benefits of the NTRU encryption and AES encryption algorithms and works in hybrid mode, offering strong security while resolving issues with real-time performance and cost-efficiency. A streamlined key management system is set together to improve real-time processing, significantly reducing encryption and decryption delay times. Moreover, NTRU Encrypt dynamic parameter selection, which adapts security parameters based on data sensitivity, maintains accurate information and security. In addition to addressing real-time performance and data security, an innovative development in this method is known as Quantum-Adaptive Stream Flow Encryption (QASFE), which enables secure data sharing and collaborative working within a quantum-resistant framework. This innovative feature enhances data accessibility while maintaining the highest level of security. In the era of post-quantum cryptography, our multifactor authentication technique, integrating double encryption and QASFE, is a proactive and flexible solution for securing cloud data, and protecting data security and privacy against emerging threats.

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“…Cricket is one of India's most popular sports, both among those who play it and those who follow it on television and online (Sagar & Sharma, 2022). Currently, numerous fantasy sports gaming leagues are operating in the Indian market, such as Dream11, MyTeam11, My11circle, Howzat, Fanfight and Halaplay (Gupta et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large‐sample study based on a model integrating philanthropic actions, well‐being and flow experience

Suryavanshi,

Thomas,

Trivedi

et al. 2023

Journal of Philanthropy and Marketing

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India has become one of the world's largest gaming destinations, and in the last few years, the rapid rise of online gaming has led to the domination of fantasy sports gaming platforms. Very little is understood about how users on fantasy sports gaming platforms perceive and approach giving and what essentially matters to users before selecting or engaging with such fantasy sports gaming platforms. This study aims to predict user loyalty and repeat intention to donate towards fantasy sports gaming platforms by examining philanthropic actions, well‐being (WB) and flow experience (FE). A large‐scale research study on 2091 samples was undertaken by adopting three‐fold SEM‐ANN‐NCA (structural equation modeling‐artificial neural network‐necessary condition analysis) for establishing and empirically testing a comprehensive model by integrating philanthropic actions, WB and FE to predict user loyalty and repeat intention to donate towards online fantasy sports gaming platforms. The findings add depth to our understanding of philanthropic actions linked to fantasy sports gaming platforms and users' loyalty and donation intentions towards such platforms. The results of ANN indicated the normalized importance of the predictors of user loyalty and found that philanthropic action was the strongest predictor. Likewise, philanthropic actions, WB, and FE were necessary conditions (must‐have) to determine user loyalty during NCA. The findings would provide invaluable intelligence to fantasy gaming companies to oversee critical philanthropic decisions proficiently. In addition, the results would provide valuable insights to decision‐makers in philanthropic foundations and other entities, such as practitioners and online fantasy gaming companies, to devise effective marketing strategies to gauge user loyalty and shape donation intentions.

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Compendium of Data Security in Cloud Storage By Applying Hybridization of Encryption Algorithm

Cited by 4 publications

References 32 publications

Revolutionizing Fan Engagement: Adopting Trends and Technologies in The Vibrant Indian Sports Landscape

Revolutionizing Fan Engagement: Adopting Trends and Technologies in The Vibrant Indian Sports Landscape

A Hybrid Double Encryption Approach for Enhanced Cloud Data Security in Post-Quantum Cryptography

Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large‐sample study based on a model integrating philanthropic actions, well‐being and flow experience

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