“…Reward systems entail the deliberate use of the pay system to guide and direct the behavior and efforts of various individuals and departments toward achieving a firm's goals (Gomez-Mejia & Balkin, 1987). Reward systems are a crucial contributor to strategy implementation (Yanadori & Marler, 2006) and to a firm's effectiveness and competitive advantage (GomezMejia & Welbourne, 1988;Shaw, Gupta, & Delery, 2001). Thus, it is not surprising that the impact of reward systems on the evaluation and control of performance has been ranked a top-tier research priority (e.g., Hauser, Tellis, & Griffin, 2006;Marketing Science Institute, 2004.…”