Compensatory consumption during the COVID-19 pandemic: exploring the critical role of nostalgia in sport consumer behaviour

Nostalgia in sport and leisure

“…Sport nostalgia was undeniably heightened during the hiatus of the sporting industry [ 3 ]. Given that sport nostalgia is often a strong indicator of the intention to purchase [ 19 , 35 ], the increased sport nostalgia most likely leads to significant changes in how individuals perceive and consume sporting products during the COVID-19 pandemic [ 36 ]. For instance, Cho and Chiu [ 18 ] conducted a study on the intention to purchase indoor fitness products during the lockdown period and found an increase in the number of individuals participating in at-home workouts; people's perceptions of COVID-19 significantly influenced their intention to purchase such products [ 18 ].…”

“…For instance, Cho and Chiu [ 18 ] conducted a study on the intention to purchase indoor fitness products during the lockdown period and found an increase in the number of individuals participating in at-home workouts; people's perceptions of COVID-19 significantly influenced their intention to purchase such products [ 18 ]. It was also found that sport nostalgia plays a significant role in sport consumers' compensatory consumption [ 36 ].…”

“…Also, Yeung [ 8 ] found that Spotify users preferred old music, implying a change in their music consumption due to nostalgia. In other words, sport nostalgia can be used as an effective strategic tool for improving brand equity and purchase intention, ultimately promoting consumption in the sport and leisure industries [ 19 , 35 , 36 ]. Furthermore, it can be applied in marketing strategies to increase individuals’ satisfaction and intention to consume in the future [ 8 , 18 , 21 , 31 ].…”

New Times, New Ways: Exploring the Self-Regulation of Sport during the COVID-19 Pandemic and Its Relationship with Nostalgia and Well-Being

“…The first factor, experience, refers to the fact that nostalgic feelings can be induced by one’s past experiences [ 24 ]. Reminiscing about certain sport athletes, teams, facilities, or atmospheres in the past can evoke a sense of nostalgia [ 26 ]. The second factor, socialization, states that nostalgia can be experienced through past experiences of social interactions with others [ 27 ].…”

Food consumption and the Covid-19 pandemic: The role of sustainability in purchasing choices

“…Collective fragility has therefore raised awareness of individual responsibility in combating these problems, fuelling so-called “critical consumption”. This stems from a need to regain possession of compromised freedom and is expressed through responsible attitudes and behaviours that end up projecting toward consumption that respects the environment and its sustainability [ 7 , 8 ].…”