Competition between online and offline retailer mass customization

Ananto, Prasasti Karunia Farista; Hsieh, Chung-Chi; Er, Mahendrawathi

doi:10.1016/j.procs.2021.12.192

Cited by 5 publications

(2 citation statements)

References 27 publications

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“…Compared to online retail, offline retail is still the public's main choice, especially when purchasing daily necessities. This is because shopping offline or in person is considered to tend to reduce uncertainty about products through the experience of touching and feeling [4]. One of the company's efforts to respond to this is by providing a variety of products sold in its outlets, namely by procuring private label products.…”

Section: Introductionmentioning

confidence: 99%

Purchasing Patterns of Private Label Product Attributes in Generations X and Z

Maula,

Albari

2024

Asian J. Econ. Busin. Acc.

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This research aims to explain the influence of Indomaret private label product attributes, store image, perceived value, trust and repurchase intention. The retail industry is very embedded in people's lives, especially in Indonesia. This industry is a very dynamic industry and has a major contribution to the development of the national economy, so this topic is interesting to discuss especially how retailers can manage their consumers. This research was conducted in Indonesia from August 2023 until April 2024. This research uses a quantitative approach method. The sample used was 298 respondents. The analysis technique used structural equation modeling (SEM) processed by AMOS 24.0 processing program. The results showed that there were three hypotheses that were not supported and six hypotheses that were supported. The result is, the value received by consumers has a positive but not significant influence on repurchase intention and has a positive and significant influence on trust, which also supports the existence of equity theory. Store image has a positive and significant influence on repurchase intention, trust and perceived value. For the product attribute variable, it has a positive but not significant effect on repurchase intention and perceived value but has a positive and significant effect on trust. This research provides new insights to retail companies or managers to understand what factors are used in carrying out marketing strategies, especially to form positive consumer behaviour through product attributes, store image, perceived value and trust.

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Section: Introductionmentioning

confidence: 99%

Purchasing Patterns of Private Label Product Attributes in Generations X and Z

Maula,

Albari

2024

Asian J. Econ. Busin. Acc.

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“…Over the years, income from online shopping and the number of online shoppers have both increased steadily and significantly (Gulfraz et al , 2022). Many researchers reported that online shopping provides more benefits than conventional buying, including convenience (Gupta and Chitrao, 2022), time savings (Noer et al , 2022), a wide range of products to compare and choose (Ananto et al , 2022) and cost savings by purchasing lower-priced products (Wang and Chen, 2022).…”

Section: Introductionmentioning

confidence: 99%

The moderating role of perceived trust and perceived value on online shopping behavioral intention of Palestinian millennials during COVID-19

Baidoun

Salem

2023

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Purpose The paper aims to examine the moderating role of both the perceived value and perceived trust in the relationship between the ease of use, perceived risk, perceived usefulness and quality of website and the Palestinian millennials’ behavioral intention toward online shopping. Design/methodology/approach A survey questionnaire was carried out targeting 357 Palestinian millennials. In total, 311 valid responses were processed and analyzed using PLS-SEM model fitting approach. Findings The findings demonstrate that the impact of ease of use, perceived usefulness and website quality on online shopping behavioral intention are reinforced by perceived value and perceived trust, while the effect of perceived risk is weakened. This implies that improving convenience and lowering non-monetary costs such as time and effort will enhance the customers’ perceived value and, as a result, their shopping behavioral intention. In addition, one of the most significant barriers to online shopping is a lack of trust. Therefore, once trust is established, shopping willingness rises, and vice versa. Research limitations/implications As this study focused on consumers from a developing country, it neglected the cross-cultural issue; thus, future studies may have to make a comparison of other samples from various nations to gain a deeper understanding. Furthermore, this research focused on the ease of use, perceived risk, perceived usefulness and perceived quality of the website to predict the customer’s behavioral intention toward online shopping, which shows significant results, indicating that more research is needed to look at these independent variables as predictors of customers purchasing decision. Practical implications Online shopping is a critical topic that has significant impact on the business world. Investigating the moderating role of perceived trust and perceived value on Palestinian millennials’ online shopping behavioral intention during COVID-19 might give useful information for organizations developing policies and strategies to create direct sales using social media platforms. Furthermore, the findings might also be valuable for management studies and academics to better understand consumers’ intentions when it comes to commercial internet buying. Originality/value The empirical nature of this paper gives a thorough explanation of the phenomena of online shopping from a developing country. To the best of the authors’ knowledge, this is the first empirical study that examines the moderating effect of perceived trust and perceived value on Palestinian millennials’ online shopping behavioral intention during COVID-19.

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“I'll do it for myself”: Enhancing customer value through online product customization experience

Ettis,

Sellami

2025

Journal of Retailing and Consumer Services

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Competition between online and offline retailer mass customization

Cited by 5 publications

References 27 publications

Purchasing Patterns of Private Label Product Attributes in Generations X and Z

Purchasing Patterns of Private Label Product Attributes in Generations X and Z

The moderating role of perceived trust and perceived value on online shopping behavioral intention of Palestinian millennials during COVID-19

“I'll do it for myself”: Enhancing customer value through online product customization experience

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