Competition between sports hurts TV ratings: How to shift league calendars to optimize viewership

Pagels, Jim

doi:10.3233/jsa-170117

Cited by 4 publications

(2 citation statements)

References 4 publications

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“…However, competition between sporting events can hurt viewership and a network's return on spending (Pagels, 2018). Physical health, safety, and activities that maximise athletes' earnings sometimes conflict in professional sports (Macdonald, 2000).…”

Section: Promoting Sports Development Programmes and Increasing Sport...mentioning

confidence: 99%

Research journey of sports promotion: A bibliometric analysis

Sofyan,

Abdullah,

Nurfadila

et al. 2024

PRH

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Background: Research on exercise and health promotion has grown significantly, indicating an increasing interest in physical fitness and healthy living among people. Purpose: This study aimed to to provide a comprehensive overview of research on health and sports promotion, identify the field, identify prominent papers and academics, and use keyword analysis to determine the thematic focus. This research hoped to contribute to understanding the emerging dynamics in this interdisciplinary sector. Methods: Bibliometric methods analyse data sets that include publication trends, author information, countries, and newly discovered keywords. This analysis used VOSviewer bibliometric analysis software. The data analysed was 1,850 documents. Results: The results showed a steady increase in publications on sports, physical exercise, and health promotion issues. The reputable publications are those in the “International Journal of Environmental Research and Public Health” and “BMC Public Health”. Key phrases, such as “physical activity” and “health promotion” dominate the themes, with the United States and the United Kingdom emerging as important contributors. Conclusion: This study highlighted notable researchers, important sources, and concentrations of subjects in health and exercised promotion research, which underscored its dynamic nature. The knowledge gathered from this bibliometric research contributed to a more complex understanding of this interdisciplinary field’s changing goals and trends. Implications: Thematic concentration and identifying important articles can inspire evidence-based strategies for global health and physical activity promotion, international collaboration, and future research orientation.

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Section: Promoting Sports Development Programmes and Increasing Sport...mentioning

confidence: 99%

Research journey of sports promotion: A bibliometric analysis

Sofyan,

Abdullah,

Nurfadila

et al. 2024

PRH

View full text Add to dashboard Cite

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“…Study 1 data were collected via online surveys completed by Amazon MTurk workers. We used fantasy football within the National Football League (NFL) as a context due to the popularity of fantasy football and the NFL’s profile in North America (Pagels, 2018) [1]. To ensure familiarity with the research context, we sampled participants from the USA only, and excluded MTurk workers if they were not an NFL fan, had not played fantasy football before or had not used a fantasy football app in the past 12-months.…”

Section: Study 1 Overviewmentioning

confidence: 99%

Push it real good: the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app

Kunkel

Hayduk

Lock

2023

EJM

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Purpose There is clear benefit in designing and sending notifications to users that persuade them to interact with an app and marketer goals. The purpose of this study is to examine how different motivational affordances in notifications affects subsequent app use. Design/methodology/approach The authors designed three studies to address the purpose: (1) an online experiment to test how individuals perceived notifications, which contained social affordances, progression-based affordances, and a combination of social and progression affordances; (2) a survey to gain a deeper understanding of why certain notification characteristics were effective and to unearth factors that jointly affected notification effectiveness; and (3) an in-app field experiment to test if the findings from studies 1 and 2 held up in a “real world” setting. Findings The analysis revealed that progression incentives yielded the greatest increases in user behavior. Neither a social incentive, nor a combination of social and progression affordances was more effective than one progression affordance. This effect was heightened by consumers’ involvement with the focal brand. Research limitations/implications The contribution extends knowledge about the use of motivational affordances to gamify push notifications in high-involvement contexts. This implies that greater attention should be paid to how the: length of push notifications, affordances communicated and degree of consumers’ relationship with a focal brand (i.e. involvement) impact notification effectiveness. These findings set out new avenues to investigate the uses of gamification and services marketing in future research. Practical implications The authors provide marketers with insights into the most effective ways to gamify, structure and time the delivery of notifications. In high-involvement contexts where consumers decide whether to act on a gamified marketing affordance quickly, it pays to use push notifications that feature visible, immediate and tangible rewards. Understanding consumers’ involvement with the brand allows marketers to turn notifications from a potential annoyance into a viable conduit for engagement. Originality/value This research extends knowledge on gamification to the domain of push notifications. In doing so, the authors have demonstrated the communicated affordances and wording of the push notifications organizations send affect user behavior. The authors further expand knowledge of the role of consumer involvement on push notification effectiveness while controlling for app usage patterns.

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