Competition in the sparkling wine market in the Czech Republic

Kostovčík, Tibor; Šrédl, Karel; Hommerová, Dita

doi:10.1108/ijwbr-07-2017-0048

Cited by 3 publications

(3 citation statements)

References 31 publications

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“…This company is also one of the most important vine growers and at the same time it is the largest processor of grapes in the Czech Republic. It also has the largest market share of 34.45% (Kostovčík, Šrédl, Hommerová, 2019). According to Koráb et al (2021), within the wine sector, there are many companies that may have different or similar interests, and each can do business on a different basis.…”

Section: Literature Reviewmentioning

confidence: 99%

Case study: Promoting competitiveness of MSMEs in the winemaking sector using a space matrix and CSR principles with emphasis on Generation Y

Šperková,

Skýpalová

2023

SEHS

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This paper examines the wine-producing businesses’ competitive positioning. Its main aim, based on a case study, is to propose recommendations on how to consolidate their market position, yield long-term profits and boost competitiveness, taking into account the current labour market conditions. The ensuing recommendations for the two selected wineries are based on an analysis of the external and internal environment and competition mapping of the wine industry. The micro-enterprise (D) should pursue conservative strategies, i.e., market penetration, concentric diversification and cost minimization. The medium-sized company (C) is advised to adopt aggressive strategies such as new product development, diversification and backward, forward, or horizontal integration. The need to implement CSR policies has also been proved. According to the survey conducted, Generation Y respondents expect activities in the fields of work-life balance, above-standard health and safety care and environmental protection.

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Section: Literature Reviewmentioning

confidence: 99%

Case study: Promoting competitiveness of MSMEs in the winemaking sector using a space matrix and CSR principles with emphasis on Generation Y

Šperková,

Skýpalová

2023

SEHS

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“…The present study aims to understand how culture, social origins, and social class influence the social representations of sparkling wine. Some studies aim at understanding the social aspect of sparkling wine consumption [13; 20, 42], and others focus on sparkling wine preferences [66,67,39,68,42], its intrinsic and/ or extrinsic attributes [69,70,71,41], and the sparkling wine market [72,73,74]. No studies have explored social representations of sparkling wine or made a comparison between the Old World and traditional wine countries against the New World and non-traditional wine countries, such as France and Brazil, or even that sparkling wine is a distinct category of wine, and an important product in the wine sector.…”

Section: Summary and Hypothesismentioning

confidence: 99%

Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

Araújo

Monaco

Bruch

2021

WEP

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Wine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production and consumption. As to its social aspect, this product has different representations and roles in both these countries. Therefore, this study aims to understand how culture and social status influence the organization of social representations associated with sparkling wines in Brazil and France. Thus, we used the Social Representation approach, a theory of knowledge and communication. For content collection, we carried out a verbal association task. Two hundred and thirteen Brazilians and one hundred ninety-eight French participants provided the first four words which came to mind after hearing four inducted words. The verbal associations were categorized using semantic contextualization. Then, we performed a Correspondence Factor Analysis. The results supported our hypothesis that culture, social status, and social origins all influence social representations associated with sparkling wine, revealing this kind of wine to be a product of social distinction and affluence.

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“…Employer branding, not only with the use of social networks, is an important part of any successful business, and this should also apply to wine companies. Wine production is one of the traditional agricultural industries in the Czech Republic, while Czech and Moravian wines are known almost all over the world (Kostovcik, Sredl & Hommerova 2019). When comparing wine companies in the Czech Republic and in other European countries, such as Italy, Austria, France, or Spain, it is possible to find many differences.…”

Section: Introductionmentioning

confidence: 99%

Employer Branding of Wine Companies in the Czech Republic: Using Social Networks When Recruiting New Employees

Skýpalová,

Nováková,

Šikýř

et al. 2023

Economy & Business

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The idea of employer branding has been around for ages, however, in the twentieth century the concept of employer branding has evolved to become a more strategic tool to attract and retain talent.Companies have begun to focus on building a strong employer brand founded on an engaging company culture, a favorable work environment, and socially responsible behavior. Effective employer branding is also very important for wine companies if they want to succeed in today's competitive labor markets and attract and retain the right people. One of the trendy ways to present the employer brand and reach potential job seekers is the use of social networks. The article presents the findings of the research of selected wine companies in the Czech Republic conducted by authors to find out whether and how the wine companies use social networks when attracting potential job seekers. The research was based on an analysis of the use of social networks by selected wine companies and two questionnaire surveys, the first among employees of selected wine companies and the second among potential job seekers in wine companies from among the general public. The findings revealed that newer social networks such as TikTok or Twitter are hardly used by wine companies, on the contrary, classic Facebook and Instagram are still the most popular. The surveyed wine companies have considerable room to improve the promotion of the employer brand through social networks. Wine companies have a significant challenge to improve the promotion of their employer brand through social networks.

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Competition in the sparkling wine market in the Czech Republic

Cited by 3 publications

References 31 publications

Case study: Promoting competitiveness of MSMEs in the winemaking sector using a space matrix and CSR principles with emphasis on Generation Y

Case study: Promoting competitiveness of MSMEs in the winemaking sector using a space matrix and CSR principles with emphasis on Generation Y

Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

Employer Branding of Wine Companies in the Czech Republic: Using Social Networks When Recruiting New Employees

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