Competitive factors of electronic dance music festivals with Social Networking Service (SNS) citizenship behaviour of international tourists

Kim, Joon-ho; Lee, Ki-tai; Seok, Bong-Ihn; Choi, Hyunju; Jung, Seung-Hye

doi:10.1080/14330237.2018.1453987

Cited by 10 publications

(8 citation statements)

References 22 publications

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“…In addition, hierarchical analysis was performed to further generalize and support the statistical analysis results. Moreover, we controlled for the possible confounding effect of demographic characteristics (gender, age and income level) by creating dummy variables for them (Choi et al , 2020; Choi et al , 2019a; Choi et al , 2019b; Choi et al , 2017; Kim et al , 2018; Kim et al , 2020a; Kim et al , 2019b; Kim et al , 2020b; Meng et al , 2018; Seok et al , 2018). The results of the hierarchical analysis are included in the Appendix.…”

Section: Resultsmentioning

confidence: 99%

“…In addition, hierarchical analysis was performed to further generalize and support the statistical analysis results. Moreover, we controlled for the possible confounding effect of demographic characteristics (gender, age and income level) by creating dummy variables for them Choi et al, 2019a;Choi et al, 2019b;Choi et al, 2017;Kim et al, 2018; This study tested the research hypotheses using SPSS 22.0/ AMOS 22.0. According to the results shown in Table 4, the model fit x 2 = 289.838, df = 96, x 2 /df = 3.019, p-value = 0.000, goodness-of-fit index = 0.944, normed fit index = 0.952, comparative fit index = 0.967 and root mean square error of approximation = 0.058; as such, the analysis results were appropriate.…”

Section: Testing Of Research Hypothesesmentioning

confidence: 99%

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Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Kwon

Jung

Choi

et al. 2020

JPBM

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Purpose This study aims to empirically analyze the effects of marketing communications, such as advertisement/promotion and social network service (SNS) content, on consumer engagement (CE), brand trust and brand loyalty. Design/methodology/approach The study’s participants were 230 US and 376 Korean consumers who have used (i.e. contacted) a food service establishment (i.e. family restaurant) at least once before and who continue to use an SNS (e.g. Facebook and Instagram). This study conducted a hypothesis test using structural equation modeling analysis. In addition, hierarchical analysis was performed to further generalize and support the statistical analysis results. Findings Advertisement/promotion and SNS content have a statistically significant positive effect on CE. Advertisement/promotion has a statistically significant positive effect on brand trust, and SNS content has a statistically significant negative effect on brand trust. CE has a statistically significant positive effect on brand trust, and CE and brand trust have a statistically significant positive effect on brand loyalty. No statistically significant differences were shown between the US and Korean consumer groups (critical ratios for difference of path coefficient < ± 1.96). The hypothesis test results of the structural equation model analysis and hierarchical analysis were the same for the entire group. Originality/value The findings indicate that the overall mediating role of CE is important. To the best of the authors’ knowledge, this is the first study to investigate which marketing communication channels are most effective in the restaurant sector.

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Section: Resultsmentioning

confidence: 99%

“…In addition, hierarchical analysis was performed to further generalize and support the statistical analysis results. Moreover, we controlled for the possible confounding effect of demographic characteristics (gender, age and income level) by creating dummy variables for them Choi et al, 2019a;Choi et al, 2019b;Choi et al, 2017;Kim et al, 2018; This study tested the research hypotheses using SPSS 22.0/ AMOS 22.0. According to the results shown in Table 4, the model fit x 2 = 289.838, df = 96, x 2 /df = 3.019, p-value = 0.000, goodness-of-fit index = 0.944, normed fit index = 0.952, comparative fit index = 0.967 and root mean square error of approximation = 0.058; as such, the analysis results were appropriate.…”

Section: Testing Of Research Hypothesesmentioning

confidence: 99%

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Kwon

Jung

Choi

et al. 2020

JPBM

Self Cite

View full text Add to dashboard Cite

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“…The findings also reveal an increased attention on mega events (Chanavat and Desbordes, 2014), with Facebook as the dominant social media channel that was academically discussed in the events industry (Paris et al , 2010). Finally, the findings point out that from 2016 and onwards, research topics on music festivals (Kim et al , 2018), socio-cultural impacts of the events industry (Colombo, 2016), and attendee experiences together with digital engagement (Laurell and Björner, 2018; Kharouf et al , 2020) were booming. Explanations of the research trends are presented below (see Section 4).…”

Section: Resultsmentioning

confidence: 99%

Event technology for potential sustainable practices: a bibliometric review and research agenda

Celuch

2021

IJEFM

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PurposeThis research provides a bibliometric review of the state-of-the-art information and communication technologies (ICTs) in the context of events, and maps out an agenda for future directions on how innovations in the technological realm can help fostering sustainability in the events industry.Design/methodology/approachTo explore the progress of ICTs and future applications in events, this study conducts a two-fold method of a bibliometric analysis and a modularity clustering technique based on 293 papers published in the last 30 years.FindingsThe findings offer a snapshot of the past progress to offer a glimpse into the future by formulating novel areas for research that merit attention. By interweaving the past, present and future towards sustainability, an agenda with four concrete areas for research is identified, including (1) virtual events, (2) the use of artificial intelligence, (3) big data technology, and (4) virtual reality and augmented reality in the events industry.Originality/valueThe current global challenges together with the rapid technological progress can particularly give rise to innovations in the technological sector. Through a bibliometric review of past research, this study offers a future research agenda of ICTs in the events sector in light of the Sustainable Development Goals. It contributes with a discussion on how to harvest the technological progress to create more sustainable events.

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“…SNS citizenship behavior is a concept that applies organizational citizenship behavior to SNS [67,99]. Organizational citizenship behavior is a voluntary behavior that promotes the organization's efficiency regardless of official incentives from the organization, such as reacting in a timely fashion, assisting colleagues, and avoiding confrontations [100].…”

Section: Sns Citizenship Behaviormentioning

confidence: 99%

“…However, SNS differs from online community in that individual users form a separate network [101]. Previous studies have defined SNS citizenship behavior as pro-social and responsible behavior that members of SNS voluntarily perform outside their own roles [67,99]. In this study, we define "SNS citizenship behavior" as the level of generating good information or data about K-pop and sharing it on SNS in a timely manner.…”

Section: Sns Citizenship Behaviormentioning

confidence: 99%

The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention

Kim

Park

et al. 2022

Sustainability

Self Cite

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This study aims to understand the impact of six success factors of K-pop on the national image of Korea perceived by global viewers and SNS citizenship behavior. In addition, this study seeks to validate the impact of the national image of Korea/SNS citizenship behavior, as defined in the foregoing, on tourist behavioral intention. Our analysis was conducted within the theoretical frameworks of the SERVQUAL, Image Theory, and the Theory of Planned Behavior. To that end, 1247 global viewers (eight countries) who have listened, watched and searched for information on K-pop are surveyed. Four statistical programs (SPSS/SmartPLS/GSCA Pro/JASP) are used for regression analysis and structural equation modeling. The results indicate the following. (1) Four K-pop success factors (producers, casting, producing/promotion, and contents) demonstrate a statistically significant positive influence on national image. (2) Two K-pop success factors (casting and producing/promotion) demonstrate a statistically significant positive influence on SNS citizenship behavior. In addition, K-pop contents has a statistically significant positive influence on SNS citizenship behavior (only in SPSS). (3) National image has a statistically significant positive influence on SNS citizenship behavior; and national image and SNS citizenship behavior have a statistically significant positive influence on tourist behavioral intention. As an exemplary cultural product, K-pop is creating economic added value. It is necessary to establish the measures to integrate K-pop in product planning and PR for sustainable marketing for Hallyu tourism.

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Competitive factors of electronic dance music festivals with Social Networking Service (SNS) citizenship behaviour of international tourists

Cited by 10 publications

References 22 publications

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Event technology for potential sustainable practices: a bibliometric review and research agenda

The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention

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