“…The print newspaper has been one of the oldest sectors of the contemporary media landscape (Boczkowski, 2004;Kumar et al, 2015;Vasundara & Ravi, 2016). It was also the most profitable of all media industries until current century and one of the most profitable of all manufacturing industries (Picard, 2003, p. 109), despite the fact that today the industry faces a dramatic fall in profitability and publishers of print news media witness a decline in their advertising income due to the economic crisis (Björkroth & Grönlund, 2018) as well as emergence and popularity of digital media and accordingly a structural shift of a significant share of advertisers to the internet (Björkroth & Grönlund, 2018;Khajeheian, 2016;Leurdijk et al, 2012;Oliver, 2018;Picard, 2008). Many new sources of news and commentary are available (Khajeheian et al, 2018) and the Internet has enabled the broader dissemination of news and analysis for customers, as well as a source of receiving consumption data and analysis of consumers' behaviors for the media owners (Sharifi et al, 2019;Nemati & Khajeheian, 2018).…”