Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce

Maia, Cláudia Rodrigues; Lunardi, Guilherme Lerch; Dolci, Décio Bittencourt; D’Avila, Lívia Castro

doi:10.1590/1807-7692bar2019190074

Cited by 35 publications

(53 citation statements)

References 52 publications

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“…This is because online consumers are presented with varieties of suppliers of a fashion product and may consider their prices before purchasing a product. Our findings align with these related studies (Antwi, 2021;Maia et al, 2019;Sheehan et al, 2019).…”

Section: Discussionsupporting

confidence: 94%

“…Others, in trying to scale the competition and generate impressive top-line figures introduce discounting, significantly affecting consumers' purchase intention. Price differentials tend to influence a consumer purchase behavior (Antwi, 2021;Kim et al, 2012;Maia et al, 2019;Setiawan et al, 2016) and subsequently, their actual purchase (Sheehan et al, 2019). Thus;…”

Section: Price Differentials (Pdf)mentioning

confidence: 99%

See 1 more Smart Citation

Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians

Boyetey¹,

Antwi²

2021

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The online fashion market is the largest market segment in Ghana. This present study investigates what drives Ghanaian consumers to purchase fashion products online from perceived risk and perceived value for money perspectives. Moving away from the purely monetary perspective, this study operationalizes value for money to include ease of use (qualitative perspective). Findings from this study highlight the fact that the average Ghanaian e-buyer is more influenced to shop for fashion products online by their perceived value for money than by their perceived risk and this insight is relevant in boosting e-commerce transactions significantly in the economy.

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Section: Discussionsupporting

confidence: 94%

Section: Price Differentials (Pdf)mentioning

confidence: 99%

Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians

Boyetey¹,

Antwi²

2021

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“…Namun dikutip dari penelitian Pee (2016) "pemasaran dan penjualan secara online selain berdampak dapat memperluas pemasaran produk namun juga pemasaran dan penjualan secara online tak bisa lepas dari ulasan online negatif dimana ulasan negatif ini memiliki jangkauan yang lebih luas, berdiam lebih lama, dan mengancam reputasi produk dan penjual produk". Selain itu dikutip dari penelitian Maia et al (2019), "penjualan secara online dengan pencarian harga yang lebih mudah membuat skema perang harga tak bisa dihindari karena konsumen cenderung mencari harga yang paling kompetitif". Selain itu berdasarkan Mulya Firdausy & Idawati (2017) dan Arthur et al (2019), promosi tidak berpengaruh signifikan terhadap keputusan pembelian pelanggan…”

Section: Gambar 1 Kerangka Konseptualunclassified

Menakar Strategi Govinda Sport Menyikapi Perubahan Perilaku Konsumen Dari Konvensional Ke Online Shopping

Putra

Darma

2021

EJMUNUD

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The purpose of this study is to determine the right strategy in dealing with changes in consumer behavior from conventional to online shopping, conducted at Govinda Sport Denpasar. This research uses qualitative methods with descriptive approach. Data collected through in-depth interviews and using Zoom. The informans were determined by purposive sampling. The results show that online shopping provides time efficiency, more product variants and better communication however, consumer cannot see physical condition of the goods directly and the risk of goods being damaged during delivery. Govinda Sport has implemented Marketing Mix strategy in conventional and online stores but the profit obtained from online business are still far less, this is due to the low level of sales and there is no staff who have expertise in digital marketing. The management should hire digital marketing expert, doing promotions on Instagram and encouraging consumers to purchase through online store in marketplace. Keywords: consumer behavior, marketing strategies, online shopping, marketing mix

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“…Moreover, one of the most important factors influencing an individual's purchasing decisions is the monetary issue (Kim and Park, 2012). Maia et al (2019) have mentioned that one of the significant advantages of online shopping is the offering of low-priced services or products, which can improve the level of customer trust in online organizations. The third psychological factor is trustworthiness.…”

Section: Psychological Factorsmentioning

confidence: 99%

“…Connected Smart Cities 2020; and Web Based Communities and Social Media 2020 transaction-related information (Maia et al, 2019). According to previous researches, transaction safety is a significant factor that determines the users' trust in e-commerce organizations (Cheung andLee, 2006, Kim et al, 2008).…”

Section: Psychological Factorsmentioning

confidence: 99%

A Holistic Social Commerce Framework for Saudi Arabia

2020

Proceedings of the International Conferences on ICT, Society and Human Beings (ICT 2020), Connected Smart Cities (CSC 2020) An

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The evolution of social networking and the significant growth of e-commerce has changed the nature of e-commerce interaction between customers and organizations. This evolution has produced a new form of e-commerce known as named "social commerce" (SC). In Saudi Arabia, social networking usage has increased rapidly and has begun to be an indispensable part of everyday life. The current literature indicates that social commerce has not been studied extensively and the majority of the studies on social commerce have focused mainly on the investigation of specific factors. However, in this study, the researcher intends to investigate a comprehensive range of factors including Organization Characteristics factors, HCI factors, Social factors, Psychological factors and Cultural factors. Hence, the purpose of this study is to identify the major factors that influence the customers' attitude to the adoption of s-commerce in Saudi Arabia. A new initial holistic framework will be developed for s-commerce in Saudi Arabia based on an extensive literature review. A mixed methods approach suggested for this research. This study will provide a holistic framework that will benefit stakeholders such as companies, organizations and governments by suggesting ways to encourage customers to adopt SC and find practical solutions to improve the use of SC in Kingdom Saudi Arabia (KSA) as well as those in developing countries, especially the Gulf Cooperation Council countries.

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Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce

Cited by 35 publications

References 52 publications

Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians

Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians

Menakar Strategi Govinda Sport Menyikapi Perubahan Perilaku Konsumen Dari Konvensional Ke Online Shopping

A Holistic Social Commerce Framework for Saudi Arabia

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