Competitive Strategy as Practice: Obtaining Differential Advantage in the SME

Ardley, Barry; Naikar, Sanngarri

doi:10.4236/ojbm.2021.91011

Cited by 3 publications

(2 citation statements)

References 48 publications

(50 reference statements)

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“…Advancements in technology have seen enterprises harness digital mediums to devise, develop, and deploy new products, services, and strategies (Jagtap & Duong, 2019), thereby endowing them with a unique competitive edge. In this discourse, we categorize differentiation advantage into two types: The first relates to an enterprise's innovative capacity, that is, the uniqueness of its products and services compared to competitors (Falahat et al, 2020; Nicholas et al, 2011); the second type of differentiation advantage tailors to diverse customer demands with differentiated and personalized products or services (Ardley & Naikar, 2021).…”

Section: Literature Review and Hypothesismentioning

confidence: 99%

Research on the influence of digitalization on competitive advantage of manufacturing enterprises

Zhang,

Pang,

2024

Manage Decis Econ

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In the current era of rapid digital development, the digital transformation of manufacturing has gradually become an inevitable trend in industry development, and the in‐depth study of the relationship between digitalization and competitive advantage has become an important topic in the field of management science. Based on data from Chinese‐listed manufacturing companies from 2012 to 2021, this paper uses empirical analysis to show that digitalization can effectively enhance the low‐cost competitive advantage and differentiation competitive advantage of manufacturing companies, with organizational slack and environmental uncertainty playing a moderating role in this process. The study also delves into the heterogeneity among firms of different scales, ownership characteristics, and life cycles. This research helps to examine the actual effectiveness of manufacturing companies in the process of digital transformation, while also providing a theoretical basis for how manufacturing companies can better acquire and maintain competitive advantages in the process of digitalization.

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Section: Literature Review and Hypothesismentioning

confidence: 99%

Research on the influence of digitalization on competitive advantage of manufacturing enterprises

Zhang,

Pang,

2024

Manage Decis Econ

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“…Their performance will be improved when their strategic resources are utilized for pursuing competitive strategies (Gede, Artha et al 2020). A successful competitive strategy will need to address key customer service processes, while concerning cost control, supplier and wider network partnerships (Ardley and Naikar 2021). That is to say, competitive strategy plays a "mediating role" in using capabilities to create value for SMEs (Rashidirad and Salimian 2020), therefore, contributing to create competitive advantages.…”

Section: Flexibility and Learning Innovationmentioning

confidence: 99%

BIM-based Competitive Advantages and Competitive Strategies for Construction Consultancy SMEs: A Case Study in Vietnam

Nguyen

Thieu-Thi

2021

IJSCET

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Building Information Modelling (BIM) has been proven as an innovative approach to bring values to construction projectsas well as stakeholders, including construction consultancy firms. BIM adoption could assist construction consultancy Small and Medium-sized Enterprise (SMEs) inenhancingtheir competitive capability. Using a case study with a pioneer BIM service providers whichis an SMEin Vietnam(the Consultant), the paper explores the core competences for deliveringBIM services in relation with potential competitive advantages. Fourtypical BIM market segments have been discovered, which include:i) BIM strategic services, (ii) BIM services, (iii) BIM-enabled services, and (iv) BIM tools development. Exploring six BIM cases, the realizedcore competences of the Consultant which are reported in the paper includethe BIM-related skillful human resources (both in-house and from external), BIM know-hows, reputation, and also the benefits from a BIM network that the Consultant established as an outcome of a granted BIM research project. Focusing on only the first three market segments, the Consultant has taken advantage of their core competences to deliver differentiation and focus strategies to compete and generate competitive advantages.Cost leadership strategies were not very successfulin the case study due to that the economies of scale could not be met; however, they can be considered withthe provisionof BIM-enabled services whenBIM services are delivered together with other consultancy and/or construction services.

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Factors affecting the capacity of construction design consultation companies in Vietnam

Toan¹,

Phong²,

Dung³

et al. 2023

Construction: The Formation of Living Environment: Form-2022

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Competitive Strategy as Practice: Obtaining Differential Advantage in the SME

Cited by 3 publications

References 48 publications

Research on the influence of digitalization on competitive advantage of manufacturing enterprises

Research on the influence of digitalization on competitive advantage of manufacturing enterprises

BIM-based Competitive Advantages and Competitive Strategies for Construction Consultancy SMEs: A Case Study in Vietnam

Factors affecting the capacity of construction design consultation companies in Vietnam

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