Competitiveness Enhancement of The Small Enterprises of Dried Three-Spot Gourami (Trichogaster trichopterus) in Banjar Regency, South Kalimantan Province Through Improvement of The Process Technology, Managerial, and Business Culture

Abstract

Competitiveness enhancement of the dried three spot gourami producers in Banjar Regency, South Kalimantan Province was undertaken, because they are the least beneficiaries of the business system that has been run for generations. The competitiveness was developed through improvement of the production technology, managerial, and business culture. Technology enhancement was achieved by improving the drying method, product diversification, quality improvement, packaging improvement, and labeling. Managerial aspects developed included management in finance, resources, and marketing. Cultural development was focused on social behavior, namely education on the importance of investment and financial management so that the revenue obtained can be used as business assets again. Those efforts have effectively improved the indicators of business competitiveness, namely increasing income, increasing product added value, increasing innovation and creativity, raising awareness of quality, increasing managerial ability, and improving attitudes and enthusiasm for continuous improvement

Peran Pentahelix Collaboration dan Desa Model dalam Penguatan Usaha Mikro Berkelanjutan berbasis Service Learning (SL)

“…Khusus mengenai pengemasan (packaging), bahwa pengemasan yang inovatif serta layak uji kualitas, ternyata sangat mempengaruhi kualitas produk. Upaya packaging telah secara efektif meningkatkan indikator daya saing usaha yaitu meningkatkan pendapatan, meningkatkan nilai tambah produk, meningkatkan inovasi dan kreativitas, meningkatkan kesadaran kualitas, meningkatkan kemampuan manajerial, dan meningkatkan sikap dan antusiasme untuk perbaikan terus-menerus (Nugroho, Maharani, Legowo, & Purba, 2021;Oktaviani & Rustandi, 2018). Usaha Mikro yang berorientasi pasar, diketahui lebih baik dalam mengembangkan kemampuan marketing mix, manajemen merek, dan manajemen hubungan pelanggan untuk mendorong kinerja produk baru.…”