“…The model adopted by the Brazilian Ministry of Tourism is also based on the resource -based view (RBV) theory and was developed by researchers from the FGV (Barbosa, 2008b;Barbosa, Oliveira, and Rezende, 2010). It has been published in six editions (Barbosa, 2008a(Barbosa, , 2009(Barbosa, , 2010(Barbosa, , 2012(Barbosa, , 2013(Barbosa, , 2014.…”