2021
DOI: 10.1051/e3sconf/202128108003
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Competitiveness of trade enterprises in building and finishing materials’ market in pandemic conditions

Abstract: The article examines the impact of new economic conditions against the backdrop of the COVID-19 pandemic on the trade enterprises competitiveness using the example of the market of building and finishing materials. The aim of the study is to identify the qualities that a manager, who is able to bring an enterprise out of a crisis state with the least consequences for it, should possess, to develop a model for managing the competitiveness of trade enterprises by forming a set of corrective measures aimed at ens… Show more

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