Competitor Orientation and Innovation: Kenyan Deposit Taking Sacco Experience
Jackline Akoth ODERO,
Robert K.W. EGESSA,
Kelvin Mogere MACHUKI
Abstract:The study sought to examine the influence of competitor orientation on innovation in Kenya’s Deposit Taking SACCO’s. The study adopted descriptive survey research design and targeted 49 respondents drawn from all the 7 Kenyan deposit taking SACCO’s in western region. A census study was considered. Structured questionnaires and an interview schedule were used to collect data. Data was analyzed using descriptive and inferential statistics. The data was presented in a tabular form. Simple linear regression resul… Show more
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