Complaint Intentions on Packages of Food Products

Abstract

Packaging plays a significant role in today's rapidly changing market climate and customer demand. The objective of the study set out the base for identifying the relation between the reasons for food package complaints and complaint intentions apropos food products. A systematic samples approach was used in the survey of 272 people. A self-administered questionnaire was prepared for collecting the responses. Findings of the study showed that there is cogent influence of types of injuries than other reasons for complaining.