“…At the dyad level, locally embedded collaborative partners tend to possess a high willingness to risk-share, and bargaining and adaptation costs and goal incongruence and conflict are low, while they expect win-win value creation over a considerable period of daily interactive collaboration, not just concerning job-/taskbased activities but also everyday social interactions in local venues. These dyadlevel consequences imply more 'face-based' reciprocal relations over a long time in locally embedded collaborations where spatial and temporal dimensions are contextually crucial, compared with most relational-and structural-embedded collaborative relations studied in the past (Podolny, 1994;Gulati, 1995b;Uzzi, 1996Uzzi, , 1999Saxton, 1997;Gulati and Singh, 1998;Mowery et al, 1998;Chung et al, 2000;Rowley et al, 2000;Koka and Prescott, 2002;McFadyen and Cannella, 2004;Echols and Tsai, 2005;Villalonga and McGahan, 2005;Gnyawali and He, 2006). Locally embedded actors do not just know who they are collaborating with, they also know who their related families are and were.…”