Background
Despite the increased use of social media to share health-related information and the substantial impact that complementary and alternative medicine (CAM) can have on individuals’ health and wellbeing, currently, to our knowledge, there is no review that compiles research on how social media is used in the context of CAM. The objective of this study was to summarize the research on how social media is used in the context of CAM.
Methods
A scoping review was conducted to investigate how social media is used in the context of CAM, following Arksey and O’Malley’s five-stage methodological framework. MEDLINE, EMBASE, PsycINFO, AMED, and CINAHL databases were systematically searched, in addition to the Canadian Agency for Drugs and Technology in Health (CADTH) website. Eligible articles had to have investigated how at least one social media platform is used in the context of a single or multiple types of CAM treatments.
Results
Searches retrieved 1714 items following deduplication, of which 1687 titles and abstracts were eliminated, leaving 94 full-text articles to be considered. Of those, 65 were not eligible, leaving a total of 29 articles eligible for review. Four themes emerged from our analysis: 1) social media is used to share user/practitioner beliefs, attitudes, and experiences about CAM, 2) social media acts as a vehicle for the spread of misinformation about CAM, 3) there are unique challenges with social media research in the context of CAM, 4) social media is effective in delivering CAM-related therapy and information.
Conclusions
This scoping review is the first, to our knowledge, to provide a descriptive analysis of the literature regarding how social media is used in the context of CAM. In addition to social media being a useful tool to share user/practitioner beliefs, attitudes, and experiences about CAM, it has shown to be accessible, effective, and a viable option in delivering CAM therapies and information. Social media has also shown to spread a large amount of misleading and false information in the context of CAM. Additionally, this review highlights the challenges with conducting social media research in the context of CAM, particularly in collecting a representative sample.