A series of solid acids such as ZrO 2 , 5% Mo(VI)/ZrO 2 , 10% Mo(VI)/ZrO 2 , 20% Mo(VI)/ZrO 2 and SO 4 2-/ZrO 2 were prepared. These solid acids were characterized by BET, NH 3 -TPD / nbutylamine back titration, powder-XRD, FT-IR spectroscopy, scanning electron microscopy (SEM), transmission electron microscopy (TEM) and ICP-OES techniques. The catalytic performance of these solid acids was evaluated in the synthesis of novel aromatic esters by the assistance of microwave irradiation and the catalytic activity of these solid acids was compared with pTsOH. The results clearly indicated that the zirconia based solid acids are efficient green catalysts for esterification reactions, which gave maximum yield of ester in shorter reaction time and comparable to the catalytic activity of pTsOH Brönsted acid. Kinetic studies were carried out to calculate the temperature coefficients (1.66 and 1.56) and energy of activation (66.