Complementary Effects of Marketing Network and Structure holes on Supplier’s Perceived New Product Development Performance of Buyer: Moderating Effect of Technological Uncertainty

Abstract

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Do Buyer's Supporting Efforts For Sub-Supplier Make Prime Supplier's Performance Better?

“…If so, manufacturer's monitoring can be effective on sub-suppliers which normally have fewer resources, relatively to prime suppliers, to put on setting such system. Manufacturer's monitoring can provide motivation for better performance of sub-supplier by giving some tips of direction to drive improvement objective (Kruse et al, 2000;Lee et al, 2014;Wang 2015;Rhee & Cho, 2016;Ko & Smith, 2016), which will affect prim supplier performance and hence satisfies the manufacturer. H1.…”

The Effect Of Buyer Governance Structures On Performance: Contextual Effects Of Interfirm Benevolence

“…Relational norms, however, negatively influence the success of new products (Lee, Ha, and Kim, 2014;Ayers, Dahlstrom, and Skinner, 1997). The tendency to be flexible to the demands of colleagues by following the norm of flexibility may prevent people from expressing contingencies at odds with the opinions of presumed experts.…”

Korea as a Comparative Business Marketing System: Review and Prospects

“…However, when exchange partner's service orientation is high, technology complexity is less likely to decrease the technology utilization level. As the consequences of technology utilization, buyer and supplier both obtain relationship-based benefits such as reduced information-search efforts for related new technological resources, low perceived risks incurred by technological upgrading, and the customized services provided by the existing supplier (Lee, Ha, and Kim 2014). Song and Noh (2006) examined the best NPD and management practices in the Korean high-tech industry.…”

“…A key finding is that the NPD project's innovativeness is found to moderate the memory's effect. More specifically, as the innovativeness of the project increases, the effect of organizational memory and use of outside information becomes stronger (Lee, Ha, and Kim 2014) whereas the effect of memory sharing and use of formal procedures weaken. The study provides some evidence of the flexibility that Korean companies now need in searching for the factors for success in developing new products, even in the B2B arena.…”