Owing to the significantly improved scalability of optically-trapped neutral-atom systems, which makes the prospect of large-scale quantum computing increasingly realistic, extensive efforts have been devoted in recent years to quantum-state engineering in Rydberg-atom ensembles. Motivated by this spate of research activity, we investigate the problem of engineering generalized ("twisted") W states, as well as Greenberger-Horne-Zeilinger (GHZ) states, in the Rydberg-blockade regime of a neutral-atom system. We assume that each atom in the envisioned system initially resides in its ground state and is subject to several external laser pulses that are close to being resonant with the same internal atomic transition. In particular, in the special case of a three-atom system (Rydberg-atom trimer) we determine configurations of field alignments and atomic positions that enable the realization of chiral W states -a special type of twisted three-qubit W states of interest for implementing noiseless-subsystem qubit encoding. In addition, we also address the problem of interconversion between twisted W and GHZ states in the same three-atom system, thus generalizing our recent work that involves ordinary W states [T. Haase et al., Phys. Rev. A 103, 032427 (2021)]. Compared to this previous study, our principal finding is that starting from twisted W states is equivalent to renormalizing downwards the relevant Rabi frequencies. Consequently, a larger laser pulse energy is required to carry out the desired state conversion within the same time frame.