PM2.5 during severe winter haze in Beijing, China, has reached levels as high as 880 μg/m3, with sulfur compounds contributing significantly to PM2.5 composition. This sulfur has been traditionally assumed to be sulfate, although atmospheric chemistry models are unable to account for such large sulfate enhancements under dim winter conditions. Using a 1‐D model, we show that well‐characterized but previously overlooked chemistry of aqueous‐phase HCHO and S(IV) in cloud droplets to form a S(IV)‐HCHO adduct, hydroxymethane sulfonate, may explain high particulate sulfur in wintertime Beijing. We also demonstrate in the laboratory that methods of ion chromatography typically used to measure ambient particulates easily misinterpret hydroxymethane sulfonate as sulfate. Our findings suggest that HCHO and not SO2 has been the limiting factor in many haze events in Beijing and that to reduce severe winter pollution in this region, policymakers may need to address HCHO sources such as transportation.