ORCID IDs: 0000-0002-6592-4445 (J.F.H.); 0000-0001-6633-9769 (M.K.); 0000-0002-1317-7716 (R.S.); 0000-0001-7734-3771 (S.W.-P.).The MBW (for R2R3MYB, basic helix-loop-helix [bHLH], and WD40) genes comprise an evolutionarily conserved gene cassette that regulates several traits such as (pro)anthocyanin and anthocyanin biosynthesis and epidermal cell differentiation in plants. Trichome differentiation in Arabidopsis (Arabidopsis thaliana) is governed by GLABRA1 (GL1; R2R3MYB), GL3 (bHLH), and TRANSPARENT TESTA GLABRA1 (TTG1; WD40). They are thought to form a trimeric complex that acts as a transcriptional activation complex. We provide evidence that these three MBW proteins form either GL1 GL3 or GL3 TTG1 dimers. The formation of each dimer is counteracted by the respective third protein in yeast three-hybrid assays, pulldown experiments (luminescence-based mammalian interactome), and fluorescence lifetime imaging microscopy-fluorescence resonance energy transfer studies. We further show that two target promoters, TRIPTYCHON (TRY) and CAPRICE (CPC), are differentially regulated: GL1 represses the activation of the TRY promoter by GL3 and TTG1, and TTG1 suppresses the activation of the CPC promoter by GL1 and GL3. Our data suggest that the transcriptional activation by the MBW complex involves alternative complex formation and that the two dimers can differentially regulate downstream genes.One well-studied example for a single regulatory protein complex driving the evolution of multiple traits in plants is the R2R3MYB/basic helix-loop-helix (bHLH)/WD40 (MBW) complex (Broun, 2005;Koes et al., 2005;Ramsay and Glover, 2005;Serna and Martin, 2006;Feller et al., 2011). Together, the corresponding three genes are required for the regulation of metabolic pathways (anthocyanin and proanthocyanidin production) and the differentiation of epidermal cell types in higher plants (Broun, 2005;Koes et al., 2005;Ramsay and Glover, 2005;Serna and Martin, 2006;