The foundation for the complex architecture of the brain is laid by means of a highly stereotyped pattern of proliferation and migration of neural progenitors during embryonic development. This process, termed early neurogenesis, is controlled by genetic mechanisms that have been studied in a number of experimentally amenable vertebrate and invertebrate model systems. Despite of the fact that many of these genetic mechanisms are highly conserved, fundamental structural aspects of early neurogenesis are different in the model systems used. The vertebrate brain is formed by layers of neurons that arise from large numbers of apical and basal progenitors embedded in an invaginated neuroepithelium (neural tube). By contrast, neurons in Drosophila or C. elegans descend from a relatively small number of invariant progenitors which divide in an asymmetric, stem cell-like pattern to create fixed lineages. In order to achieve a better understanding of neurogenesis it is beneficial to explore the evolution of this process. The use of molecular markers and experimental approaches spawned by the model systems has made it possible to study early neurogenesis in other animals, representing a variety of different clades, and our review attempts to provide a survey of this body of work. We divide the neurogenetic process into discrete elements, including origin, pattern, proliferation, and movement of neuronal progenitors, and compare these elements (the “toolkit” of early neurogenesis) in animals that represent the different clades. In cnidarians and many basal bilaterians the entire embryonic ectoderm produces neural precursors that differentiate within the epithelium or delaminate, and form a diffuse basiepithelial nerve net. In addition, one can distinguish in most basal bilaterians ectodermal subdomains (neuroectoderm), defined by conserved regulatory genes and signaling pathways, that contain neural progenitors at higher density, and with increased proliferatory activity. These neuroectodermal progenitors remain at the surface in the (few) basal lophotrochozoans (polychaetes) for which data exist; progenitors become internalized by a combination of delamination and invagination in basal ecdysozoans (onychophorans) and deuterostomes (hemichordates, cephalochordates). In more evolved bilaterians, larger nervous systems are realized by increasing the volume of invaginated neural progenitors (vertebrates, chelicerates), and/or advancing neural proliferation by switching to a mode of asymmetric, self-renewing mitosis (insects, crustaceans, derived annelids, vertebrates). In addition, the pattern of distribution and proliferation of neural progenitors is more precisely controlled, resulting in nervous systems with invariant neuronal architecture (annelids, arthropods, nematodes). Given their limited occurrence in derived clades, these aspects of neurogenesis have likely evolved independently multiple times.