In order to have a thorough understanding of financial market system and better promote its development, first of all, the marketing key points of new concept consumers are analyzed. Based on this, the current situation of financial market is discussed, and the problems existing in the financial system are explored. In addition, for efficiently solving these problems, some reasonable and feasible suggestions are put forward. The results show that the new concept of consumer brings opportunities for the vigorous development of financial market, and the in-depth implementation of consumption finance will effectively promote the construction of financial market. At last, it can be concluded that accelerating the construction of efficient financial market is necessary and essential, and it is key to change the economic growth method and expand the domestic demand.